About this episode
Sometimes, we forget to focus on the customers we already have. Your “buyer’s journey,” the steps your customers took from stranger to lead to revenue source, is crucial to keeping your business alive and thriving. Knowing exactly how you got people interested — and how you converted that interest into a sale — is the key to repeating the process, and to finding customers that will stick around for the long term. In other words, your best current customers can help you find more like them. Today, we discuss how to analyze your sales and marketing efforts, mining the information for clues to what works best. Instead of hoping your marketing works, look at when it already worked , and figure out why. Find out how you produced the greatest CLTV (Customer Lifetime Value) and double down. Your customers aren’t just a source of revenue. Their journey is a source of information that’s more valuable than the price of any single sale. Dig in, take a long look at your data, and figure out what gets people in — and keeps them coming back. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! HoneyBook HoneyBook is an all-in-one business management platform for creative small businesses. They make it easy to streamline your process with client and calendar management tools, plus custom branded proposals and contracts. Save hundreds or thousands of hours a year. Get 50% off your first year at HoneyBook.com/MBA. Show Links Segment The post MBA1394 Why Knowing Your Buyer’s Journey Is So Important appeared first on The $100 MBA . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.