About this episode
We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free content—and which one has the highest conversion rates. It’s all about the value and the analytics. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! The post MBA601 Free Courses vs. Free eBooks. Which converts better? Plus Free Ride Friday! appeared first on The $100 MBA . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.