About this episode
You’ve launched — but your business just can’t seem to get anywhere. Why? What makes some businesses grow steadily (or suddenly), while others just get stuck on the ol’ hamster wheel? Today, we diagnose the problem. In this episode, we’ll explore what exactly creates that all-important traction, and allows new companies to reach “escape velocity,” a.k.a. the point at which you break through the invisible barrier, and your expenditure of energy isn’t the only thing moving you forward. Y’know…like a rocketship. It’s the difference between pushing the boulder uphill, and simply guiding it while it rolls downhill. Need another analogy? No, you don’t! What you need are actionable strategies to get your new business its first few wins, so success becomes a self-perpetuating cycle. Long story short, it comes down to concentration and focus. Applied strategically and consistently for a certain amount of time, your business will develop some momentum. Then, the fun begins. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.