460: Seth Conger on Functional Medicine and Growing a Clinical Practice (for Practitioners)

Today’s guest is going to be of special interest to any of you natural health or functional medicine practitioners out there, whether you’re already in practice or just thinking about getting into this field. Seth Conger has been a business leader and innovator in the functional medicine world since 2013. He’s helped bring several businesses to seven figures and beyond. He also created a cognitive decline and Alzheimer’s startup geared at helping people in those spaces. Seth is now the COO of Freedom Practice Coaching, a company that helps practitioners reinvent and maximize business and client outcomes. We go deep into some practical tools practitioners can use to grow as entrepreneurs. We also talk a lot about functional medicine in general and the direction it should hopefully go over the next few decades. It’s a truly fascinating topic and I learned so much! Episode Highlights With Seth Conger How life’s most unexpected experiences (for him, becoming a truck driver) can open doors you never thought possible The functional medicine difference: working from symptoms to root cause and first principles Why not to run your small practice like a hospital or corporation (and what to do instead) The need for business education in the doctor/naturopath sector Why the acute care model in the U.S. isn’t enough, and how to rethink the system The importance of creating an emotional connection with the patient in good, long-term holistic care Techniques for developing effective health programs to get the patient to their destination How to recognize when it’s time to grow your team/practice Why marketing and advertising on its own is not enough Seth’s experience with neurofeedback and biofeedback, and its impact on brain health An important lesson he learned from a business launch failure How to adjust and reinvent as a practitioner in a post-COVID world And more! Resources We Mention Freedom Practice Coaching Get Seth’s free 14-page “Packaging Your Services Blueprint Guide” here Seth Conger et al, Reversal of Cognitive Decline, Journal of Alzheimer’s Disease and Parkinsonism The Psychology of Money by Morgan Housel What’s Within You: Your Roadmap to Living Life With No Barriers by Tom Lillig and David Shurna More From Wellness Mama 407: Working Toward Financial Independence and Time Freedom With Joe DiSanto 254: Business, Lifestyle, and Routines With The Skinny Confidential 240: How Ethical Businesses Are Changing the World With Thrive