Brooklyn Delhi’s Chitra Agrawal On Bootstrapping And Building A Business

Entrepreneur Chitra Agrawal has faced some challenging moments as the founder of Indian condiments line Brooklyn Delhi. But a great product, a lot of hard work, and some quick thinking got her through the rough patches. Chitra, who is also the author of the cookbook Vibrant India and a mom of two, joins host Kerry Diamond to talk about the ups and downs, why she’s remained an independent and fully-bootstrapped business all these years, and how Trader Joe’s came to launch a copycat product without her involvement. (We did reach out to Trader Joe’s for comment and will update if we hear from them). Thank you to Mommenpop for sponsoring this episode. Learn more at mommenpop.com . Radio Cherry Bombe is recorded at Newsstand Studios at Rockefeller Center in New York City. Our theme song is by the band Tra La La. Subscribe to our newsletter and check out past episodes and transcripts here ! More on Chitra: Instagram , Brooklyn Delhi , Vibrant India