#441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila

John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila | Brought to you by eero and LinkedIn Marketing Solutions "Don't limit yourself in life by your age, or what you think you're capable of doing. You're always as old as your mind leads you to believe." — John Paul DeJoria John Paul DeJoria is an American entrepreneur and philanthropist who has launched multiple global enterprises and is renowned as one of the “ 100 Greatest Living Business Minds ” by Forbes . John Paul DeJoria’s rags-to-riches biography is incredible and truly exemplifies the American dream. Once homeless, he has struggled against the odds to craft a unique life and many unique businesses. In 1980, John Paul and hair stylist Paul Mitchell converted a partially borrowed $700 into John Paul Mitchell Systems , which is today the largest privately held salon hair care line. In 1989, he co-founded Patrón , the first ultra-premium tequila, and now the world’s number-one ultra-premium tequila, which he sold to Bacardi in 2018. John Paul went on to co-found John Paul Pet , ROKiT , and many other enterprises. He has signed The Giving Pledge , along with others like Bill Gates and Warren Buffet, as a formal promise to continue giving back, and he has also established JP’s Peace, Love & Happiness Foundation as a hub for his charitable investments, which span the core values of his companies: sustainability, social responsibility, and animal-friendliness. This episode was recorded in March of 2020. Due to technical issues, we moved from Skype to phone partway through the interview. This episode is brought to you by eero ! eero is the WiFi your home deserves, blanketing it with fast, reliable WiFi. And not just inside but outside too. eero extends your coverage so you can enjoy the nicer weather and get work done from your deck. eero eliminates poor coverage, dead spots, and buffering. You’ll have a consistently strong signal wherever you need it. eero sets up in minutes, plugging right into your modem or modem/router box. And you manage it from a super-simple app with some very cool features—like pausing the WiFi for dinner and receiving alerts if any device attempts to join your network. Go to eero.com/tim and enter code “tim” at checkout to get free next-day shipping with your order! This episode is also brought to you by LinkedIn Marketing Solutions , the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact. With a community of more than 660 million professionals, LinkedIn is gigantic, but it can be hyper-specific. You have access to a diverse group of people all searching for things they need to grow professionally. LinkedIn has the marketing tools to help you target your customers with precision, right down to job title, company name, industry, etc. To redeem your free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/TFS ! *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts /iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit tim.blog/podcast . Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday . For transcripts of episodes, go to tim.blog/transcripts . Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor . Discover Tim’s books: tim.blog/books . Follow Tim: Twitter : twitter.com/tferriss Instagram : instagram.com/timferriss Facebook : facebook.com/timferriss YouTube : youtube.com/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld , Hugh Jackman , Dr. Jane Goodall , LeBron James , Kevin Hart , Doris Kearns Goodwin , Jamie Foxx , Matthew McConaughey , Esther Perel , Elizabeth Gilbert , Terry Crews , Sia , Yuval Noah Harari , Malcolm Gladwell , Madeleine Albright , Cheryl Strayed , Jim Collins , Mary Karr, Maria Popova , Sam Harris , Michael Phelps , Bob Iger , Edward Norton , Arnold Schwarzenegger , Neil Strauss , Ken Burns , Maria Sharapova , Marc Andreessen , Neil Gaiman , Neil de Grasse Tyson , Jocko Willink , Daniel Ek , Kelly Slater , Dr. Peter Attia , Seth Godin , Howard Marks , Dr. Brené Brown , Eric Schmidt , Michael Lewis , Joe Gebbia , Michael Pollan , Dr. Jordan Peterson , Vince Vaughn , Brian Koppelman , Ramit Sethi , Dax Shepard , Tony Robbins , Jim Dethmer , Dan Harris , Ray Dalio , Naval Ravikant , Vitalik Buterin , Elizabeth Lesser , Amanda Palmer , Katie Haun , Sir Richard Branson , Chuck Palahniuk , Arianna Huffington , Reid Hoffman , Bill Burr , Whitney Cummings , Rick Rubin , Dr. Vivek Murthy , Darren Aronofsky , and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .