#272: Sir Richard Branson — The Billionaire Maverick of the Virgin Empire

Sir Richard Branson ( @richardbranson ), founder and chairman of The Virgin Group , is a world-famous entrepreneur, adventurer, activist, and business icon. He has launched a dozen billion-dollar businesses and hundreds of other companies. His new autobiography, Finding My Virginity , shares the candid details of a lifetime of triumphs and failures and provides an intimate look at his never-ending quest to push boundaries, break rules, and seek new frontiers. I loved our conversation, and we covered a lot, including: Richard's thoughts on "clean meat," block chain, and cryptocurrency How he's coped with dyslexia, and how his parents helped make him resilient Behind-the-scenes stories of deal-making, PR stunts, big wins, and big losses The habits (and life decisions) he's used to maintain high energy levels for decades How Richard masterfully caps/limits downside risk, even though he's perceived as a risk taker How and why he takes regular 1-2-month (sometimes longer) breaks from alcohol Favorite books Lessons learned from Nelson Mandela and other mentors And much more... Enjoy! This podcast is brought to you by Ascent Protein , the best protein I've ever tried. Ascent is the only US-based company that offers native proteins -- both whey and micellar casein -- directly to the consumer for improved muscle health and performance. Because the product is sourced from Ascent's parent company, Leprino Foods -- the largest producer of mozzarella cheese in the world -- it's entirely free of artificial ingredients and completely bypasses the bleaching process common to most other whey products on the market. If you want cleaner, less processed protein, which I certainly do, go to ascentprotein.com/tim for 20 percent off your entire order. This podcast is also brought to you by WordPress.com , my go-to platform for 24/7-supported, zero downtime blogging, writing online, creating websites -- everything! I love it to bits, and the lead developer, Matt Mullenweg, has appeared on this podcast many times. Whether for personal use or business, you're in good company with WordPress.com — used by The New Yorker, Jay Z, Beyonce, FiveThirtyEight, TechCrunch, TED, CNN, and Time, just to name a few. A source at Google told me that WordPress offers "the best out-of-the-box SEO imaginable," which is probably why it runs nearly 30% of the Internet. Go to WordPress.com/Tim to get 15% off your website today! *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts /iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit tim.blog/podcast . Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday . For transcripts of episodes, go to tim.blog/transcripts . Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form. Discover Tim’s books: tim.blog/books . Follow Tim: Twitter : twitter.com/tferriss Instagram : instagram.com/timferriss Facebook : facebook.com/timferriss YouTube : youtube.com/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld , Hugh Jackman , Dr. Jane Goodall , LeBron James , Kevin Hart , Doris Kearns Goodwin , Jamie Foxx , Matthew McConaughey , Esther Perel , Elizabeth Gilbert , Terry Crews , Sia , Yuval Noah Harari , Malcolm Gladwell , Madeleine Albright , Cheryl Strayed , Jim Collins , Mary Karr, Maria Popova , Sam Harris , Michael Phelps , Bob Iger , Edward Norton , Arnold Schwarzenegger , Neil Strauss , Ken Burns , Maria Sharapova , Marc Andreessen , Neil Gaiman , Neil de Grasse Tyson , Jocko Willink , Daniel Ek , Kelly Slater , Dr. Peter Attia , Seth Godin , Howard Marks , Dr. Brené Brown , Eric Schmidt , Michael Lewis , Joe Gebbia , Michael Pollan , Dr. Jordan Peterson , Vince Vaughn , Brian Koppelman , Ramit Sethi , Dax Shepard , Tony Robbins , Jim Dethmer , Dan Harris , Ray Dalio , Naval Ravikant , Vitalik Buterin , Elizabeth Lesser , Amanda Palmer , Katie Haun , Sir Richard Branson , Chuck Palahniuk , Arianna Huffington , Reid Hoffman , Bill Burr , Whitney Cummings , Rick Rubin , Dr. Vivek Murthy , Darren Aronofsky , and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .