New year, new direction: Do Cardinals need a new message as they face Hall of Fame-level question?

The 13th year of the Best Podcast in Baseball begins with a conversation about something new for the Cardinals and their fan base, something that hasn't been discussed around Busch Stadium in decades, and something some might argue was overdue. "For the first time in forever, (they're) trying to sell hope," says Post-Dispatch sports columnist Jeff Gordon. The first BPIB episode of 2025 welcomes Gordon, longtime author of Tipsheet at StlToday.com, as a regular contributor to the weekly baseball podcast and puts him right to work on cross-examination. Continuing what's become an annual feature on the podcast, host and baseball writer Derrick Goold reveals his ballot for the upcoming class of the National Baseball Hall of Fame. Ichiro Suzuki is eligible for the first time and brings more than 3,000 hits in the majors and 4,200 hits as a professional to his bid to become the first unanimously selected position player. Ichiro, five holdovers from last year's ballot, and four newcomers, all pitchers, appear on Goold's 10-full ballot. Gordon and Goold discuss the layup decisions and the other choices that forced a look at how the modern game uses starting pitchers and, thus, how voters should consider that when looking at this generation of starters for the Hall of Fame. After the Cooperstown conversation, the two Post-Dispatch staff writers discuss new year's resolution for the 2025 Cardinals, and that brings the discussion around to the team's messaging. How do they sell a fan base and tickets to that fan base without the stars that fan base is used to seeing, without the contending club the fan base is accustomed to the team promising? Gordon has some thoughts on who should deliver that message and soon. That brings the podcast around to its conclusion -- and a potential historic end for a Cardinals' continuity. For more than 100 years, the Cardinals have had an eventual Hall of Famer in uniform. From Roger Bresnahan to Stan Musial, Dizzy Dean to Bob Gibson, Lou Brock to Ozzie Gibson, and certainly through 2011 when Albert Pujols went west until returning in 2022. Carlos Beltran is currently on the ballot and is a candidate to extend that streak through 2012 and 2013, and Yadier Molina has a claim to take it all the way through 2022, when then Adam Wainwright, Paul Goldschmidt, and Nolan Arenado are potential Cooperstown inductees to keep it going. Wainwright is now retired. Goldschmidt is now a Yankee. And the Cardinals actively exploring trade talks for Arenado. If all three are gone, is that streak? The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold. Find it weekly wherever you get your podcasts.