858: Inauthenticity Is Killing Your Real Estate Career with Peter Lorimer

Peter Lorimer, co-host of Netflix’s hit new show Stay Here and CEO of PLG Estates, hates to see agents kill their careers with inauthentic approaches to branding and business. Peter says, “If you find yourself as a real estate agent thinking, ‘What do I need to post, what do I need to say, what do I need to get the most eyes on,’ that's a slippery slope to homogenized bullshit.” On this podcast, you’ll hear why cookie-cutter agents can't close modern consumers, how going against the grain made Peter the top Keller Williams agent in Los Angeles, and what you must do to ensure your brand’s longevity. Get Instant Access to Hundreds of Free Real Estate Tools Visit hibandigital.com/toolbox Claim Real Estate Discounts, Free Trials, and More Visit hibandigital.com/resources Sponsors Rebus University - Get Over $10,000 in Real Estate Training for as Little as $97 Visit futureofrealestatetraining.com PadHawk - Find Your Market's Best Leads for FREE with a 7-Day Trial Visit padhawk.com Roddy's FLS - Discover Unbeatable Real Estate Deals with a FREE Foreclosure List Visit 4closure.info