1,023: How Finance Propelled a Tech Enthusiast into the C-suite | Doug Potvin, CFO, Trinity Logistics

Doug Potvin’s journey to becoming the CFO of Trinity Logistics reveals the power of adaptability and continuous learning. Initially captivated by technology in high school, Doug pursued a degree in computer science, only to discover a passion for finance during a college course. This pivot led him to the National Marine Fishery Service (NMFS), where he gained invaluable experience in loan origination and financial analysis. Despite the security and stability of his government job, Doug felt increasingly constrained by bureaucratic micromanagement. Seeking greater autonomy and a desire to directly impact business operations, Doug made the pivotal decision to transition to the private sector. He was looking for an environment where he could leverage his skills more dynamically and foster deeper connections with the business’s strategic goals. Doug’s next move was to a family-owned seafood company, where he initially served as a controller. Over a decade, he expanded his role to general manager, overseeing HR, legal issues, farming operations, and technology integration. This hands-on experience in a diverse set of responsibilities provided Doug with a comprehensive understanding of business operations beyond finance. In 2006, Doug joined Trinity Logistics as CFO, drawn by the challenge of transforming and growing the company. Under his financial leadership, Trinity Logistics grew from a $100 million to a $2 billion enterprise. Doug’s emphasis on leveraging technology and automating processes has been instrumental in driving efficiency and growth. His collaborative approach and deep understanding of business operations have allowed him to create a robust financial strategy that supports Trinity’s long-term objectives. Doug Potvin’s career journey highlights the importance of seeking environments that align with one’s values and aspirations, demonstrating how a strategic shift can lead to remarkable professional growth and success.