632: Exposing the Connection Between Financial and Operational Data | Jacqueline Purcell, CFO, Deputy

Jacqueline Purcell’s path to the CFO office began inside an Australian law firm where as a young attorney she was advising corporate clients and their bankers on how to best address some of the legal hurdles that their M&A deal-making might confront. At the time, her routine collaboration with different banking executives gave her a point of comparison to the seemingly less energetic legal world. “They seemed to be having a little more fun and a lot more impact on the outcomes,” she recalls. “This is what sparked my interest in moving into finance,” continues Purcell, who was soon headed to Stanford University for an MBA and then to New York, where she joined Morgan Stanley’s M&A practice. “I spent just over 8 years there focusing on a full spectrum of mergers and acquisitions transactions,” comments Purcell, who says that it was during those years of M&A deal-making that she grew to respect the CFO role and the executives who filled it. “CFOs were very often the ones in the driver’s seat for the deals, and they were just particularly influential,” notes Purcell, who realized that the CFOs across from whom she sat often applied deep operating experience to their decision-making. Determined to add an “operations” stripe to her sleeve, Purcell would exit Morgan Stanley in 2017 and return to Australia, where she would step into her first CFO role at Culture Amp, a workforce management company headquartered in Melbourne. – Jack Sweeney