About this episode
On today's episode Grant discusses the art of cold calling. It's necessary and unavoidable for everyone at some point in their lives—especially for entrepreneurs. As long as you need something in business -- more clients, a permit, a loan or a favor, you will have to get to the right person, get their attention and convince them to take action. Tune-in and watch Grant role play with various callers and critique their cold calling pitches. Grant offers tons of valuable information to make your cold call a successful one: Here are a few tips to master the cold call: 1. Be confident 2. Open with your reason for calling 3. Offer a bold claim early in the call Cold calling is one of those things an entrepreneur must learn to master. The sooner you start to cold call as a way to promote your business, the better off you will be.