What Do You Call Your Neighborhood Amid 'Rebrandings' (Small Stakes Big Opinions)

SoHa, NoBat, NoCal, BoHo, GoCaGa. In NYC, the lines that deliniate one neighborhood from another can be blurry, and it gets even more confusing when 'neighborhood re-brandings' occur. So, why do neighborhoods get re-named or subdivided, and how do these changes relate to things like gentrification, politics and the real estate industry? Greg Young , co-host of The Bowery Boys podcast talks about the history and impact of neighborhood re-brandings. Plus, listeners call in to talk about what it means to them to belong to a neighborhood of a certain name.