About this episode
Want to do your part in this pandemic? Why don't you try becoming a Couch Potatotriot , someone who stays home to save lives, but also eats Burger King? It's part of the company's brand pivot — one of many that companies have performed in order to keep their goods and services relevant. Another trend? Lots of somber piano music . Despite the fact that most people are stuck at home watching Netflix, advertisers are still vying for their bucks — p romising that consumers can buy what they’re selling without winding up on a ventilator. This stark change in tone and approach is what Amanda Mull, staff writer at The Atlantic, dubbed "disaster-tising" in her recent piece, " How to Advertise In a Pandemic ." On the Media is supported by listeners like you. Support OTM by donating today ( https://pledge.wnyc.org/support/otm ). Follow our show on Instagram , Twitter and Facebook @onthemedia, and share your thoughts with us by emailing onthemedia@wnyc.org.