Episode #7: How to Monetize Your Blog with Bjork Ostrom of Pinch of Yum

On today’s episode of the Craft Industry Alliance podcast we are talking about one of the most challenging parts of having a niche blog: monetization. My guest is Bjork Ostrom of the food blog, Pinch of Yum. Blogging is wonderfully fun and brings all kinds of rewards in and of itself like making connections with like-minded people all over the world and getting your ideas into the public eye, but creating and maintaining a great blog is also really time consuming. Coming up with fresh content several times each week, writing posts, taking attractive photos and editing them, and then responding to comments can become an all-consuming job pretty quickly. If it’s a job you love and you’re good at it that’s awesome! But no matter how much you love your job, you probably want to get paid to do it and that’s where today’s guest comes in. Bjork and his wife, Lindsay, have a beautiful food blog called Pinch of Yum. Most posts on Pinch of Yum are easy-to-follow delicious recipes, but Lindsay and Bjork are also interested in showing how to make an income from blogging and helping others do the same. Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same. To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.