About this episode
We will never get enough of DEI's story - a tale of victory, perseverance, and ultimately, demise. The people who spent years there have memories from behind the curtain of the team we once all cheered for, and Ty Norris's interview in 2021 was absolutely a testament to that. From early on in his career, Dale Earnhardt had his eye on hiring Ty Norris, until he finally succeeded in landing him at DEI. Ty shares some of the challenges he faced along the way from both the highest of highs and lowest of lows of the team. He reminisces about his old pal, Dale Earnhardt, and about the life lessons he learned from him along the way - right, wrong, or indifferent. After the Intimidator's untimely death at Daytona, DEI was left without its leader and Ty describes how he dealt with the rising tensions within the company. He eventually reveals his opinion on the only way to have saved the sinking ship which was DEI, which was for Dale Earnhart Jr. to be its leader, which is what his dad would have wanted. An emotional story Ty shares about a father-son moment between Dale Sr. and Dale Jr. furthers that narrative, which Dale Jr. remembers as "the best conversation he and his dad ever had." Ultimately, Ty Norris' time at DEI came to a close, and years later he found himself at the center of one of the most infamous events in NASCAR history - Spingate. He gives us his perspective on the situation surrounding Michael Waltrip Racing at Richmond in 2013 and how he came to terms with the situation following the backlash from NASCAR, the media, and the fans. At the time of recording, Ty had played an integral part in the origins and evolution of Trackhouse Racing, though in recent news, he is now the Chief Business Officer at Kaulig Racing. Ty's interview is one of the rawest, eye-opening conversations that we will rewatch any time we get the chance to. We hope you enjoy it! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.