The Warrior Path, Finding The Love in Competition & What it Means To Live The Plantpower Way

I have some serious sustainability concerns about doing two podcasts a week. It's just an absurd amount of work. But I'm keeping my promise. Plus, I'm having fun. So here we go with another round of Ask Me Anything — a twist on my typical long-form interview format where we speak to the issues you want addressed. This is my way of deepening my connection with the global community of people who enjoy the show. And community is the very thing that carries the potential energy to truly shift cultural paradigms across the globe, one listener at a time. Today marks one week until our new book The Plantpower Way* hits stores all across North America. It's been quite a mind blowing journey to arrive at this quite privileged place, so Julie and I check in on where things currently stand in our Herculean attempt to launch a plant-based lifestyle primer into the mainstream. Long story short? Everything is going great. To be totally transparent, today we eclipsed 4,000 books pre-sold and over 1.5 million in social reach on our Thunderclap campaign. Unbelievable! This is because of you. The support you have given us is beyond what we could have ever imagined, so please know that our appreciation runs deep. Very deep. And yet much work remains to be done. If we want to hit the NY Times Bestseller List and catapult the book — and the plant-based movement — into the cultural zeitgeist, we need to sell at least 7,000 books before May 1. We simply cannot do this alone. So far the TODAY Show hasn't called. We're getting no love from Dr. Oz, Good Morning America, John Stewart or any other major national news outlet. So when I say we are relying on you — the community — to step up and help get the word out and make this happen, I f*$ing mean it. If you are a fan of the podcast and all the content I work tirelessly to provide free each week, this is your moment of reckoning. The fact that our amazing pre-order gift bundles expire on April 28 should be enough self-serving motivation to act. But if not, consider this: despite your assumed personal proclivity for all things wellness, right now millions of people across the world are sick; stuck in a downward spiral of negative eating and lifestyle habits that promote disease and are unnecessarily killing us. 70% of Americans are obese or overweight. 1 out of every 3 Americans will die of heart disease. By 2030, 50% of us will be diabetic or pre-diabetic. Meanwhile America is exporting this lifestyle overseas with reckless abandon. And yet 80-90% of chronic lifestyle illness is preventible or reversible via simple diet and lifestyle changes. The Plantpower Way is the solution to this insanity. This not hyperbole. If my story means anything, it's that sustainable health and well being is accessible and available to us all, irrespective of age or circumstance. And I promise that this book will get you there — the most powerful, life altering gift you can give to yourself; to your loved ones; to your children; to our animal friends; and to the planet.