Geeta Nadkarni: A PR expert on how to build credibility from unpaid press

There comes a moment in every entrepreneur's life where they sit down to Google "how to write a press release". My next guest will answer that question in a way that NOBODY else is talking about. Geeta got her first paid writing gig when she was 12. She's been a journalist for more than 2 decades, working for CBC, CNN, Global TV, Reader's Digest and more. She recently launched Baby Got Booked, an online course designed to teach entrepreneurs how to do their own PR, find the journalists who are looking for them, and build the credibility that only comes from unpaid press.