How to Teach an Old Dog New Tricks - Breaking Through as a Challenger Brand in a Dominating Industry with Michael Landa

In Business School, Michael Landa was taught never to take on an industry where 4 players control over 80% of the market. That's exactly what he did - and now his company, Nulo, is one of the fastest-growing brands in pet food. Top 3 Value Bombs: 1. Don't compromise on providing a highly differentiated product and value to end consumers. Figure out what it is that's going to be differentiated and deliver on it. 2. Once entrepreneurs get traction and they're on the radar with your brand, you're going to be scrutinized by competitors. Just stay focus, go slow to go fast. 3. Stand for something. Don't deviate. Stay true to your brand and your mission. That will get you really far. Visit Michael's website and get 25% off on anything you order. - Nulo Sponsors: Thrivetime Show : Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire ! Thinkific : Join Thinkific's first ever 5-day Course Challenge and walk away with a complete blueprint for your online course that you'll be ready to put into action! Sign-up for this FREE challenge today at Thinkific.com/fire !