Bridging the Contribution Gap Through Your Personal and Business Brand with Karen Tiber Leland

Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Top 3 Value Bombs: 1. You don't need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there. 2. When in doubt, go back to your basic principles. 3. Everything comes in systems. Visit Karen's website Sponsors: TransferWise : A multi-currency account that makes it cheaper to pay - and get paid - in foreign currencies. Join the 2m people who are already saving on international transaction fees! Head to TransferWise.com/fire to try it for free! Go To Webinar : My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit GoToWebinar.com/fire !