June 30, 2013
Jonah Berger On His New Book Contagious, And Why Entrepreneurs Should Read It
Entrepreneurs on FireAbout this episode
Jonah has published dozens of articles in top-tier academic journals, and his work has appeared in The New York Times, the Wall Street Journal, The Washington Post, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His most recent book, Contagious, is a must-read, and you will soon find out why.