Adapting Your Marketing Strategy in the Creator Age with Kipp Bodnar

Kipp is the Chief Marketing Officer of HubSpot, where he sets HubSpot's global inbound marketing strategy to drive awareness and demand for HubSpot's inbound marketing and sales products. Top 3 Value Bombs: 1. It is not just how hard you work, it is what you work on. 2. Brands should try to work with creators in their space. 3. If you are a business person, align yourself with creators. Generate leads, close deals, and create remarkable customer experiences - HubSpot Sponsors: HubSpot : Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork ! Streak : Stay on top of each part of your process - and your inbox - without ever leaving Gmail. Sign up for Streak TODAY at Streak.com/fire and get 20% off your first year of their Pro Plan!