How to Create Category Defining Brand Narratives with Tommy Walker

Tommy Walker was the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. Now he runs The Content Studio, a content consultancy for Fortune 1000s and B2B startups. Top 3 Value Bombs 1. Narrative design is more than storytelling. It's the strategic evolution of a brand's voice over time. 2. Understanding wants vs. needs is crucial. What your audience thinks they want isn't always what they truly need. 3. Businesses fail to resonate when they forget the human conflicts and cast of characters shaping their customers' decisions. Connect with Tommy on LinkedIn and stay tuned for his narrative design course - Tommy Walker LinkedIn Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com . Thrivetime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and featuring Football Star and Entrepreneur, Tim Tebow and President Trump's Son Eric Trump at ThrivetimeShow.com/eofire . Gelt - Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10 percent off your first year when you mention Entrepreneurs on Fire. Visit JoinGelt.com/eof .