New Media Show (Audio)

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:68779b9e-8da1-4c18-869a-20e418aa5a78-2" data-testid="conversation-turn-6" data-scroll-anchor="true" data-turn="assistant"> In episode 656 of the New Media Show, Podcast Hall of Famer Rob Greenlee is joined

Podcast discovery feels harder in 2026, not because creators stopped trying, but because attention is now split across podcast apps, YouTube, short-form video feeds, newsletters, and search-driven recommendations. On this recorded episode of the New Media Show, host Rob Greenlee shares the screen and a microphone with Arielle Nissenblatt, 2026 Podcast Hall of Famer and Founder of EarBuds Podcast Collective and Head of Community and Content at Pinwheel by Audily, to break down what is actually changing right now and what creators can still do that consistently grows audience and trust. “Arielle brings a listener-first, creator-first perspective that cuts through the noise. Platforms matter, but they are not the whole story. If a show is not clearly positioned, consistently delivered, and genuinely recommendable, the best metadata in the world will not create retention.” This episode focuses on the practical middle ground: respect the power of platforms, but build your growth strategy around behaviors you can control. “A big part of that conversation is Apple’s renewed push into video podcasts and what an HLS-based video experience signals for the direction of distribution.” Rob frames it as part of a broader convergence toward a unified listen-and-watch experience, where measurement and monetization are easier for platforms when content is native. “Arielle agrees that video is becoming an important top-of-funnel entry point, not because every show should be video-first, but because platforms can more easily optimize what they can see, track, and sell.” We also talk through Spotify’s monetization strategy and what it means when major platforms keep building native paths to get paid. The underlying point is that c

As AI becomes more embedded into content creation, discovery, and distribution, one truth is becoming clearer: the long-term winners in media may not be the fastest or the most automated. They may be the most human. That was the core idea behind this conversation with Erin Diehl of Improve It! and the host of the Workday Playdate Podcast, and New Media Show host and Podcast Hall of Fame Inductee Rob Greenlee on New Media Show Episode 654, where we explored what it really means to build a media business rooted in trust, emotional connection, authenticity, and memorable audience experiences. Erin Diehl, founder of improve it! and host of the Workday Playdate podcast, brings a distinctive perspective to this discussion. Her work sits at the intersection of improv, leadership, communication, and community-building. On her podcast and in her live workshops, she focuses on helping people reconnect with empathy, listening, adaptability, humor, and playfulness as practical tools for stronger communication and leadership. Erin describes those same qualities as the traits of both a great improviser and a great human, and that framing shaped this entire conversation. (itserindiehl.com) What made this episode especially timely is that it did not treat AI as the enemy. Instead, it argued that AI is becoming part of the infrastructure of modern media, especially in discovery, distribution, workflow, and scale, while human presence remains the true differentiator. I said during the episode that creators are still in the human media business, and Erin agreed that what continues to work is the authenticity of human experience. That idea matters because audiences are increasingly surrounded by an abundance of content. When everything becomes easier to generate, the value

New Media Show #652 with Rob Greenlee and Lauren Shippen On Episode 652 of the New Media Show, host Rob Greenlee shares a screen with Lauren Shippen, Creative Director at Atypical Artists, to tackle a growing tension in creator media around audio fiction, which is thriving as a storytelling format but is being pressure-tested by the industry’s video-first discovery push. Fiction podcasts did not stop working. What changed is how platforms signal value, how audiences discover new shows, and how creators feel forced to look video-ready to compete. The real question for fiction creators in 2026 is not “How do I force my story into video?” It is “How do I protect the magic of audio storytelling while adding the right discovery layers for today’s platforms?” Lauren shares what fiction creators often misunderstand about sustainability, what typically breaks first when the story stalls, and where video helps, hurts, or becomes unrealistic. Rob lays out a practical framework for separating audio as the product from video as the discovery layer, plus realistic tiers of visual strategy that will not turn your show into a second production company. Quick answers for creators What is the episode about A practical conversation about protecting audio fiction storytelling while adapting to video-driven discovery across platforms in 2026. Should fiction podcasts become video podcasts to grow Not automatically. The strategy is to keep audio as the core product and use video selectively as a discovery layer when it improves reach without breaking the production model. <stro

On Weds, February 18th Live Episode #651 of the New Media Show, Rob Greenlee, Host, 2017 Podcast Hall of Famer and CEO of Trust Factor Lab at https://RobGreenlee.com, and James Cridland, Editor, https://Podnews.net and 2026 Podcast Hall of Famer discuss Apple’s announcement of a new and improved video podcast experience in the Apple Podcasts app and what it changes technically and strategically heading into 2026.  They explain how video was previously active in Apple Podcasts but was hidden and poorly presented in the iOS apps, and how this new updated experience makes video playback front and center, with a “turn video off” option that keeps the audio track playing.  The episode breaks down Apple’s preferred move to HLS-based on-demand video delivery (via a separate, proprietary API HLS video streaming pass-through submission from approved hosting partners) while still supporting legacy MP4 video via RSS.  They cover HLS basics (chunked delivery, adaptive quality, reduced bandwidth, and hosting costs), improved seeking/scrubbing versus progressive MP4 playback, and new measurement implications (better insight into drop-off and ad viewing). A major focus is monetization: Apple plans to enable dynamic ad insertion for HLS video and charge a per-impression fee, positioning Apple to take revenue without operating an ad business.  The conversation notes early launch partners (Acast, Art19, Omny Studio, Simplecast), questions about specs and rollout timing (an app update is likely by the end of March; dynamic ad features later in the year), and the risk of platform fragmentation as distribution shifts from open RSS to proprietary APIs.  James and Rob discuss

AI-generated podcast hosts and shows are rapidly changing podcasting, video podcasting, and the creator economy across all distribution platforms, including AI LLMs. In this episode of The New Media Show Live #650 from Feb 4th, 2026, Host Rob Greenlee, CEO/Founder of Trust Factor Lab, explores how AI-generated podcasts affect people, trust, and the future of media with Jeanine Wright, Co-Founder and CEO of Inception Point AI. Jeanine Wright will help us better understand what Inception Point AI is building and why AI-generated personalities are different from human-created podcasts and AI-assisted editing tools. This conversation is designed to help podcasters, creators, media executives, and advertisers understand AI-generated podcast content without fear. It will be a clear, accurate discussion about how synthetic hosts work, how audiences respond emotionally, and what the next 12 to 24 months may look like as AI improves. As humans seem to be rejecting AI-generated content, its human consumption is growing and quality is rapidly improving. Key topics covered in this 60-minute conversation -AI-generated podcast hosts and synthetic media explained in plain language -How AI personalities are created using story plus technology -How listeners build trust a

This week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026: What actually grows a podcast or show (and what doesn’t)? – Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge. From there, the conversation expands into the bigger shift happening right now: – Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution. They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere. After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience: – Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers. – Guest/social amplification that’s genuinely value-add (not generic promo spam). – Niche community, value-first posting built around knowing exactly who your show serves. <

The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026) Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando,  Rob Greenlee is joined by three of the smartest voices shaping where podcasting is headed right now: James Cridland (Podnews), Rox Codes (Flightcast), and Philip Nelson (Nelco Media). This episode tackles the collision of audio RSS, platform-native video, and AI-powered creator workflows and why the podcast conversation in 2026 is less about labels and more about content that works everywhere. What we cover: -Audio podcasting vs video podcasting and what audiences actually want -Why content first matters more than format wars -The roots of video in early podcasting and why it feels full circle again -Fragmented audiences across YouTube, Spotify, Apple Podcasts, and Shorts -Practical creator strategy packaging, titles, thumbnails, retention, and workflow systems that scale Guests and Links: James Cridland Podnews – https://podnews.net/ Podnews Weekly Review – https://weekly.podnews.net/ Rox Codes Flightcast – https://flightcast.com/ Rox Codes – https://rox.codes/ Philip Nelson Nelco Media – https://nelco.media/ Philip Nelson – https://nelco.media/about/ Rob Greenlee and New Media Show Links<br

The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET. Show Topic: Digital Creator 2026 Money Playbook Content Creator’s Business and Financial Strategies are moving faster than ever with video, audio podcasting, AI tools, and nonstop platform changes, but many are still running the business side like a hobby. The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you. Topics we cover: – How to separate business money from personal without overcomplicating it – How to track income across multiple platforms without headaches – How to set aside taxes automatically even in uneven months – How to make smarter gear decisions without wrecking cash flow – How to build simple repeatable financial systems that creators can follow – What to focus on in 2026 to run a real creator business that lasts – 2026 Podcast Hall of Fame Induction Ceremony on Jan 16th, 2026 Watch Live and Subscribe: New Media Show Website – https://newmediashow.com Rob Greenlee Website – https://robgreenlee.com Rob Greenlee YouTube – https://www.youtube.com/@RobGreenlee Podcast Hall of Fame – https://podcasthall.com Adore Creator Network – <a href="https://AdoreNetwork.

This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next. The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus. Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization. Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom,

In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd’s passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead. From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back. They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience.

In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn. After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond. Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices. They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level. The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes. From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such. They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media. Finally, they tackle the current wave of AI generated ads

On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years. Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators. Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show.

The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback. Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences. Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego. Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully. The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators. They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives. As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes. Toward the end of the discussion, Bryan shares that announcements will be made around October, hi

In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also posted a piece on Linkedin that has garnered nearly 8000 views. Todd kicks off the conversation by expressing gratitude for the listeners. Rob brings up the theme “show me the money,” which reflects a mixture of seriousness and humor regarding the event. Todd shares his experience of arriving on a Sunday, noting that he could have saved on hotel costs by arriving later, given the event’s setup schedule. Both hosts discuss the presence of vendors at the conference, with Todd commenting on the impressive booth from Libsyn compared to other vendors, resulting in a total of about twenty vendors. Rob adds context for those unfamiliar with Podcast Movement, describing it as historically significant and the largest podcasting conference, although he notes that it may no longer hold that title. They express concerns over attendance numbers, suggesting that the conference may be losing its prominence compared to other events, such as Podfest. As they delve deeper, Todd notes that many attendees seemed to be local and not diverse enough geographically in terms of representation. They discuss the financial aspects of attending the event, including ticket costs and discounts provided for local attendees. Todd expresses relief that the discounted tickets helped increase attendance. The conversation shifts to a significant announcement made during the conference regarding Podcast Movement’s acquisition of Sounds Profitable. They discuss the implications of this acquisition and the confusion surrounding the language used to describe the transaction, which is defined as both an acquisition and a merger. Todd shares his initial reactions and interactions with key players from Sounds Profitable, expressing hope for future creator engagement. Rob and Todd then reflect on the event’s atmosphere and traffic. While they experienced slow periods, Todd is satisfied with the overall attendance, noting that they ultimately scanned around 100 badges. They discuss the mix of people they interacted with, some looking

In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event. The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending the event and express hope that it will attract a good turnout. Todd mentions the high price of coffee at the venue, leading to a discussion about the costs of refreshments at such events. They then transition to a new topic, discussing a recent article by Tom Webster that highlights a survey revealing the public still predominantly expects podcasts to be audio-based. The hosts analyze and debate the implications of the data, discussing how perceptions may be shifting regarding the definitions of podcasts as audiences encounter more video content. Rob comments on the current state of the podcasting industry, describing it as “cloudy” due to the evolving relationship between audio and video formats. He reflects on how podcasting has become increasingly commercialized over time, similar to mainstream media, with a growing focus on monetization and advertising. As the conversation progresses, Todd and Rob delve into a podcast study indicating that most listeners dedicate only three hours a week to podcasts, questioning the implications of such limited consumption. They also discuss the growth in podcast advertising revenue, which has reportedly risen, but express skepticism about the figures presented, particularly in light of layoffs within the industry. Todd mentions Spotify’s plan to raise subscription costs for users outside the U.S. and discusses other industry trends, such as the dual nature of recent podcasting content. Rob notes that some networks are canceling podcasts labeled as risky because of their unfiltered content. The hosts shift to a discussion about the upcoming Podcast Movement, focusing on the various sessions and their related topics, with a notable emphasis on video in podcasting. They also touch on the challenges of securing accommodations at the event. Towards the closing of the episode, Todd and Rob recount their personal travel experiences and provide insights into Internet speeds available in their respective areas, reflecting on the necessary infrastructure for modern podcasting. In conclusion, they agree to return with insights and updates from Podcast Movement in a future episode, signing off with their contact information.The post Podcasting’s Future Is a Choice first appeared on New Media Show.

In the latest episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the discussion begins with a light greeting and banter about upcoming events, particularly Todd’s anticipated return to the United States and the podcast movement. They briefly touch on the advertising campaigns Todd has been involved with on PodNews and his challenges with launching GuestMatch.pro, a new platform aimed at connecting podcasters with guests. As the conversation progresses, they delve into Netflix’s shifting focus towards video content and its impact on traditional media. Todd shares his skepticism about the effectiveness of simple audio being placed on video platforms. At the same time, Rob discusses the implications of this shift, noting how it might reshape the dynamics of podcast talent. The hosts then spotlight Overcast’s testing of built-in transcript support, congratulating founder Marco for joining Apple Podcast and Pocket Cast in incorporating transcripts. They hope that Overcast will adopt the transcript tag from RSS feeds, thereby increasing accessibility to podcasts. The episode transitions to a discussion about Spotify, covering its challenges with ad revenue despite overall profit increases. Rob notes the industry’s pivot towards subscription models and raises questions about Spotify’s advertising future. The conversation shifts towards programmatic ads and how new players in the space, like rss.com, are establishing their presence with low payout thresholds. Todd and Rob discuss the implications of advertising and the financial dynamics of big tech companies managing content platforms. They also highlight a recent list from Time magazine that featured the 100 best podcasts, expressing disappointment over the omission of notable shows such as “Pod Save America” and “The Joe Rogan Experience.” The hosts speculate on the potential political bias in the selections. Further conversations explore the estimated boom in the podcast market projected to reach $40 billion by 2025; however, they debate whether this is realistic given the nature of the industry. The discussion then navigates through the broader podcast landscape, tackling the nuances in monetization paths for creators and the increasing reliance on private platforms like Patreon and Substack. Todd and Rob reflect on the evolution of audience engagement, particularly with women-led podcasts esta

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various aspects of independent podcasting, referencing the financial success of the Joe Budden Network, which reportedly makes over a million dollars a month on Patreon plus an equal amount in advertising revenue. Todd expresses his views on what constitutes an independent podcast, questioning whether contracts with platforms like Spotify affect that classification. Rob adds that the definition of independence in podcasting is convoluted, as many shows labeled as independent still utilize a team for production. The conversation highlights that Joe Budden once had a contract with Spotify but is now considered independent, having left due to insufficient financial support. Todd believes that many independent podcasters can sustain themselves financially through strategic planning and high-quality content, even with a small team. Furthermore, they discuss monetization strategies, including flexible donation models on platforms such as Patreon & Paypal. Rob shares that he views independent podcasts as those that control their content rights and haven’t given them over to a larger platform. Both hosts agree on the changing landscape, where even well-known podcasters can still consider themselves independent despite having support teams. As the dialogue progresses, they discuss NPR’s funding cuts and the implications of these changes on independent content creation, highlighting the evolution of podcasting since its inception around twenty years ago. They reflect on how their audience demographics have evolved alongside them, with the younger audience now more prevalent than when they first started. The latter part of the episode transitions into a discussion about industry events, with a particular focus on the upcoming Podcast Movement conference. Todd shares insights on the scale and focus of the event, noting a shift towards more corporate sponsors and fewer independent participants. They highlight the need for unified metrics in podcasting to simplify advertising buy decisions, citing confusion among ad buyers. As the conversation draws to a close, Todd and Rob cover the emerging trend of AI-generated voiceovers for ads, discussing potential ethical concerns and implications for audience trust in advertisements. They ultimately invite listeners to share their thoughts and feedback regarding the show and the topics discussed.

In this episode titled “Adam Curry Returns and Spotify’s Seven Million Shows,” hosts Todd Cochrane and Rob Greenlee welcome listeners to the new media show. Rob expresses his excitement about discussing various topics, particularly noting the significant milestone of seven million podcasts, mainly attributed to Spotify (wink)(wink). As they delve into the numbers, Todd and Rob comment on how many new podcast creators fail to enable RSS feeds at Spotify, which limits their reach to platforms like Apple Podcasts. Todd notes that Spotify’s exclusive setup has led to many underwhelming shows, which the Podcast Index has responded to by halting the listing of new shows due to a high failure rate. Rob points out the false perception of success that arises from inflated numbers while highlighting the challenges new creators face in achieving real engagement. Todd emphasizes that many shows are simply tests with little commitment behind them. They discuss the implications of free trials offered by hosting services, revealing frustrations with the influx of low-quality or “scammer” shows that clutter platforms. The conversation shifts to the current climate in podcasting, where the number of new shows has decreased compared to previous years. Rob mentions that while many creators are searching for side hustles, they often have unrealistic expectations regarding making money through podcasting, which requires more effort than they anticipate. Todd discusses the confusion many users have regarding the relationship between hosting platforms and listening services, citing that many believe Blueberry is a listening platform, which it is not. They also address Spotify’s reluctance to help creators connect with Apple Podcasts. Todd shares his experiences with users who mistakenly reach out to Blueberry for help with Spotify-related issues. As they continue, Todd reveals internal data suggesting that many podcasts are inactive or have “dead” RSS feeds, while illustrating Apple’s unknown criteria for keeping their catalog updated compared to other platforms. Todd speaks about a rare rejection moment from Apple regarding a show based on audio quality, which Todd describes as surprising. The episode then takes a turn towards upcoming events in the podcasting space, with mentions of Adam Curry’s participation in Podcast Movement. Todd sadly recalls past sessions that have drawn sparse attendance, emphasizing the need for promotion to attract audiences to such events. They briefly discuss YouTube’s efforts to crack down on low-quality content generated by AI, contrasting it with the podcasting landscape, and share concerns about the rising dominance of AI in content creation. Todd shares his methods for utilizing AI tools to assist in content preparation, while maintaining that human oversight is crucial. Towards the conclusion, the hosts touch upon trends in audience creation and how individuals are increasin

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, the discussion centers on various topics in the podcasting space, with a particular focus on the emerging interest in video podcasting publishing formats. The episode starts with Todd welcoming listeners and mentioning that Rob has joined him for the episode. They begin by discussing the ongoing evolution in podcasting and how the interest in video podcasts via open RSS feeds is growing. Rob notes that such interest might seem new, but has been simmering for some time. Todd brings up a behind-the-scenes conversation from a Slack channel regarding HLS (HTTP Live Streaming) and how it is being discussed among industry peers. He mentions his conversations with Apple during a recent podcast event in London, reflecting on how he may have been one of the few advocating for the issues at hand. As they continue, they touch on the technical challenges surrounding hosting video podcasts, particularly the costs associated with bandwidth and the potential impact of monetization if platforms like Apple start caching video content. Rob expresses that the architecture for programmatic advertising in video podcasts is there but hasn’t been fully implemented. The hosts reflect on whether they’ve received feedback from their audience regarding the video quality of past shows and review the general appetite for audio versus video content in the industry. They discuss how audience feedback on video quality has been minimal over the years. Todd shares a recent observation about video podcasts, highlighting the importance of streaming technology versus traditional MP4 formats and emphasizing the need for seamless switching between audio and video. They both agree on the necessity of making video content discoverable, particularly by platforms like Apple. The conversation shifts towards advertising trends in the podcasting industry. Todd notes concerns over a softening podcast advertising market and declining CPMs, while Rob suggests that this might influence future advertising strategies. They mention how engagement could be affected by shifts from audio to video formats and the importance of retaining a user-friendly experience in the podcasting landscape. Todd shares insights from PodTrak regarding a decline in podcast rankings and engagement, indicating that advertisers must reevaluate their strategies in light of shifting audience behaviors. The

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various developments in the podcasting industry, including the surge of live festivals, the opening of awards voting, and Apple’s 20th anniversary of supporting podcasts. The episode begins with Todd and Rob checking in with each other, with Todd sharing updates about his studio and the issues he’s experiencing with his podcasting gear. They quickly dive into topics set for discussion, mentioning the podcast awards and podcast festivals. Todd highlights the recent discussions surrounding Apple Podcasts and its 20-year support, reflecting on the nostalgia and excitement, but also expressing a desire for Apple to promote shows that have been around for that long. Rob agrees, pointing out that newer audiences may not be interested in the legacy shows. They also discuss the growth of live podcasting events, referencing past successes and the potential for more live events, especially in major cities like New York. As they delve deeper, they express concern about the future of podcast conferences in the U.S. Todd mentions a decline in interest in these events, contrasting it with the vibrant atmosphere at previous gatherings. They reflect on their past experiences at successful live events, speculating that the popularity of podcasting could lead to a resurgence in live, fan-focused events. The conversation shifts to the upcoming Podcast Movement conference in Dallas, where both hosts will be attending. Todd voices concerns about attendance and the changing nature of these events, suggesting a strategic shift where they will focus more on promoting their new product. The hosts then discuss the upcoming People’s Choice Podcast Awards, noting slightly lower registration numbers this year but emphasizing the significance of being included on the slate. They encourage podcasters to register and participate, comparing the awards to the increasing number of different award ceremonies emerging in the industry. The latter part of the episode centers on the debate about video podcasting versus audio. There is a discussion about the merits and challenges of video podcasts, including resource demands, audience engagement, and technical aspects like HLS (HTTP Live Streaming). They touch on HLS technology and the current reluctance of various hosting platforms to adopt it, noting that while video ha

In the podcast episode titled “Expanding Podcast Image Standards for a Better Cross-App Experience,” host Todd Cochrane starts by welcoming listeners to the show. He mentions that Rob Greenlee is absent due to personal business but will return next week. Todd expresses his gratitude to both live listeners and those tuning in later. Todd discusses ongoing developments within the podcasting space, particularly surrounding Podcasting 2.0, which aims to expand image specifications for podcasters. He explains the recent Apple announcement regarding new image specs for podcast art, emphasizing the need for diversification across apps and websites, as not all have the exact requirements. Todd points out that the traditional 1400×1400 pixel image format is insufficient for some platforms, suggesting that podcasters should provide specific image sizes for different apps to improve the user experience. He provides an example of how developers and creators could include tags in their RSS feeds that specify the purpose and specific sizes for images, citing the example of a banner image that Overcast might require. Todd believes that offering a variety of image sizes will enhance the experience for listeners and facilitate better representation across different platforms. Todd also notes the potential benefits of creating episode art using artificial intelligence (AI) and discusses how services like Blubrry are already employing this technology to assist podcasters in generating artwork. He views the expansion of image standards as an opportunity for improving user engagement and the overall quality of the podcast experience. Additionally, Todd shares other industry news, such as podcasting overtaking radio in Germany and significant changes in leadership at Acast. He addresses the competitive landscape of on-demand streaming, expressing curiosity about how Spotify’s video podcasting initiatives could impact monetization models, as concerns regarding CPMs and revenue sharing arise. Towards the end of the episode, Todd mentions new advancements from services like Auphonic for audio processing, highlights the growth in listener demographics, and reflects on the ongoing evolution in the podcasting landscape. He concludes by encouraging his audience to engage with the show through support and boosts, thanking contributors for their

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenleee, the discussion begins with light banter as Todd welcomes Rob and mentions inclement weather affecting his internet connection. Todd shares his recent experience optimizing his streaming setup. He discusses recent improvements in Blubrry’s AI image generation capabilities as seen in today’s show art. The hosts then dive into the episode’s main topic: “YouTube Doubles Down on Podcasts.” Rob introduces the idea that YouTube is changing the podcast landscape, with a focus on comments made by YouTube CEO Neil Mohan, who emphasized that viewers want to watch content rather than just listen to it. Todd notes audience feedback indicating that not all viewers agree, suggesting a divergence in listener preferences. Rob elaborates on an upcoming feature that will enable YouTube to automatically generate translated audio tracks for different languages, thereby broadening content accessibility. The discussion explores the implications of this feature for content creators and the listener’s experience. Next, Todd expresses his irritation with Spotify’s new transcript feature, highlighting how it excludes transcripts from creators not on Spotify. Both hosts are critical of Spotify’s lack of support for all transcripts and share their frustrations over platform limitations within the podcasting industry. They discuss the podcasting scene in Brazil as it relates to Radio, noting its slow adoption rate compared to the U.S. Todd ponders how many U.S. radio stations incorporate podcast content and how that compares internationally, particularly with Australia and the BBC. The conversation shifts to SiriusXM’s podcasting initiatives, highlighting the difference between direct ownership and licensing agreements with content creators and the challenges in current podcasting partnerships. Todd expresses curiosity about SiriusXM’s actual podcast ownership numbers and the dynamics at play. Rob and Todd then delve into recent news from a podcast growth firm suggesting that relying solely on download counts can be misleading. They debate the meaning of download versus consumption metrics and question the accuracy of alternative analytical dashboards proposed by the firm. Toward the end of the episode, Todd recalls the bad experience he had with domain ownership disputes, mentioning his former ownership of CNNpodcast dot com and its current state. They als

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, with a focus on the interplay between audio and video content, especially addressing the question of whether YouTube is dominating the podcasting space. The episode opens with Todd welcoming Rob back from a trip to Seattle. They briefly mention that there were applications for Rob’s job while he was away. They delve into the theme of the episode, highlighting the mixed perceptions around video and audio content in podcasting. Todd refers to an article by Paul Riismandel, stating that it presents a balanced view on how YouTube does not overshadow audio podcasting, which he insists remains strong. Rob echoes this, noting that amidst the hype surrounding video, audio podcasting remains a significant player and has its own audience. The discussion touches on Apple Podcasts and new features they announced at WWDC, which they feel did not fully address the needs of podcasters. Rob adds that there is a need to understand audience expectations and how new creators are feeling overwhelmed by the emphasis on video, even as they believe in the enduring value of audio content. As they explore the challenges faced by new creators, Todd acknowledges that many feel disenfranchised and are unsure about integrating video into their workflows. They discuss the complexities of personal branding and the challenges of building an audience in an environment that seems to favor larger shows over smaller ones. Todd emphasizes that creators should focus on building their audio content and finding their voice without being distracted by the demands of video. He believes that great content is vital to growth, even though many creators are concerned about their ability to monetize early on. Rob highlights that the primary focus for most podcasters remains growth at this stage, rather than monetization. They also examine the troubling trend of new podcasters seeking to transition to video for quick success, which complicates their journeys in podcasting. Discussion returns to the significant contributions that existing audio creators are making while struggling with the pressures of social media and audience engagement. Todd and Rob emphasize the importance of hard work in growing a podcast, as the landscape has not become simpler ove

In this episode titled “Podcasting’s Future: Are We Losing Sight of Creators?” Todd Cochrane hosts the New Media Show solo, as Rob is not present. Todd acknowledges Rob’s potential transition away from the show and reflects on their long history together in podcasting, indicating a willingness for change. Todd discusses the current landscape of podcasting, particularly regarding the future direction of the medium amidst rising discussions about video and AI. He raises concerns that the industry might be neglecting crucial issues that affect both new and experienced creators. The episode explores topics such as the safeguarding of open RSS standards, the realities of innovation in the industry, and the importance of ensuring that the needs of podcasters, particularly content creators, are being met. As the episode progresses, Todd engages in technical discussions about HTTP Live Streaming (HLS) and shares insights from recent conversations surrounding the Pod Standards Project and its possible implications for podcasting’s open ecosystem. He emphasizes that the industry must advocate for audio creators and strike a balance between innovations and preserving the openness that defines podcasting. Through a series of listener comments, Todd addresses feedback on the show’s format, including discussions about the balance between audio and video content, as well as the perceived push for video content. He argues that audio remains a powerful medium and expresses a commitment to supporting podcasters’ independence and open RSS standards. The episode concludes with Todd inviting listeners to provide feedback on the show and consider what creators truly need in this evolving landscape. He expresses a goal to continue advocating for podcasters and assures the audience that he will strive to maintain a focus on supporting creators, not just monetization. Todd concludes by encouraging audience engagement, stating that he will return for the next episode, regardless of the changes ahead.The post Podcasting’s Future: Are We Losing Sight of Creators? first appeared on New Media Show.

In the episode titled “New Media Show – Is this the End,” hosts Todd Cochrane and Rob Greenlee discuss the state of the podcasting industry, particularly in light of recent changes and trends. Todd opens the conversation with a metaphor about everything being “on fire” in the podcasting space, emphasizing a sense of urgency and concern surrounding the future of audio content creation. Rob acknowledges the anxiety in the medium and points out that change often leads to such feelings. Todd shares insights from his recent experience at the podcast show in London, where he noted a significant presence from Apple and discussions about the industry’s growth trajectory. He expresses that while concerns exist, audio podcasting still has a large audience and continues to grow globally despite the hype surrounding video content. The hosts discuss the perceptions that new creators feel pressured to produce video content, sharing anecdotal evidence that many are hesitant to embrace video due to privacy concerns or a lack of resources. Todd mentions that while video production can be costly, audio remains an accessible entry point for many creators. A significant theme of their conversation is the potential danger to the podcasting landscape if newer creators are discouraged from starting due to the overwhelming emphasis on video content. Todd stresses the importance of recognizing that audio podcasting is not going away and advocates for more support and encouragement for those who wish to start with audio. Rob adds to the discussion by stating that as podcasting becomes more professionalized, a greater number of creators gravitate towards larger shows, potentially sidelining independent podcasters. He agrees that nurturing new creators is essential for the longevity of the medium. Throughout the episode, both hosts reflect on the challenges the industry faces, including marketing hurdles for new creators and the slow pace of innovation from podcast platforms. They voice their concerns about the lack of new entrants into the space, which could lead to a narrowing of content variety and a decline in overall podcast engagement. As the conversation progresses, Todd and Rob acknowledge the media’s tendency to focus on negative narratives, suggesting there is a need for cheerleaders for audio podcasting to highlight its ongoing relevance and value. They lament the lack of trust in podcasting metrics and express frustration over how the podcasting space may be perceived as declining or “dying,” when, in reality, audio podcasting still has viability. In the latter part of the episode, they contemplate the future of the New Media Show itself, weighing whether it should continue, pivot, or evolve given the changing landscape. They invite audience feedback to determine the show’s direction and emphasize the critical importance of ensuring that new creators feel empowered to enter the space without being deterred by

In this episode titled “Is the Podcasting Industry Really Worth 7.4 Billion?”, hosts Todd Cochrane and Rob Greenlee discuss their experiences with the upcoming Podcast Show 2025 in London, Todd’s travel plans, and his preparations for the event. Todd describes his recent return home and the updates he had to undertake in the studio after … Continue reading Is the Podcasting Industry Really Worth 7.4 Billion? #629 →The post Is the Podcasting Industry Really Worth 7.4 Billion? #629 first appeared on New Media Show.

In this episode, “The Shift from Word-of-Mouth to Social Media in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcast discovery, particularly how social media is becoming a primary driver rather than traditional word-of-mouth. The episode opens with Todd and Rob greeting listeners and mentioning the upcoming return to their regular afternoon schedule. Todd shares that he was unwell the previous week and talks about recent electromagnetic storms potentially affecting health, leading to discussions about how these events might influence sleep. Rob introduces the main topic, referencing research suggesting that podcast discovery is increasingly driven by social media rather than word-of-mouth. He emphasizes the importance of people discussing podcasts online, which he argues aligns closely with traditional word-of-mouth. They also reflect on YouTube’s classification as a social media platform, debating whether podcasts could similarly be considered a form of social media. Todd expresses skepticism about social media being an effective means of discovering new podcasts. He cites his limited exposure to unknown content through platforms like Facebook and his preference for actively searching for specific podcasts rather than relying on algorithms. The conversation shifts to the role of apps like TikTok and Instagram in modern podcast discovery, highlighting how podcasters utilize these platforms to reach broader audiences. Todd mentions his experiences with YouTube content, where he is served predictable recommendations based on his viewing habits, but he finds it challenging to discover podcast content through the platform. As they discuss YouTube’s effectiveness in surfacing content and the sometimes overwhelming nature of predictive algorithms, both hosts share their viewing preferences and frustrations with fast-paced content. Todd indicates that he watches survival and van life-oriented content on YouTube rather than traditional interview-based podcasts. Rob counters that more visually stimulating shows do attract larger audiences. They delve into broader issues concerning copyright challenges in content creation, particularly with images and videos in online content. Todd expresses concern over getting copyright strikes for even minor infractions, while Rob shares his experiences using videos in his productions without facing similar repercussions. Bringing the conversation back to social media, they agree that it offers new paths for engaging audiences. Rob points out that tech advancements and AI tools have significantly impacted how podcasters create and distribute content, citing their increasing reliance on audio clips for promotion. In conclusion, Todd and Rob summarize the key points discussed, including the implications of the trends they’ve identified regarding podcast discovery, social media’s evolving role, and the dynamics of content consumpti

In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue. The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest. They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie. Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism. Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience. They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting. The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows. Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content. The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources.The post The Growing Ad Revenue in Podcasting first appeared on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee come together to discuss various topics including growth in podcast listening among women, deep fakes, and AI assistants. The episode opens with Todd welcoming Rob back, explaining that he has been on vacation. Todd mentions a recent situation involving deep fakes, referencing a listener’s suggestion to discuss a post from the Rich Roll podcast where the host’s voice was used in a deceptive deep fake video. Todd expresses concern over the lack of responsiveness from platforms like Facebook and YouTube when such false content is reported, prompting questions about self-protection against deep fakes. Rob notes that while deep fake technology has been prominent in celebrity culture, its entry into podcasting is concerning. The discussion continues on how the rapid advancements in AI could complicate the landscape of content authenticity and individual rights. The hosts then shift focus to the significant growth of women listeners in podcasting, referencing a report that indicates women’s podcast listenership has tripled over ten years. They highlight that 45% of women in the U.S. are monthly podcast listeners, with Rob observing a noticeable increase in female creators in the industry. Todd agrees, suggesting that women might be dominating the creation of new content, but acknowledges that perception still exists regarding men holding a more significant presence. Todd expresses the idea that many listeners, including women, might still be drawn to male-hosted shows, particularly within popular genres like true crime. Rob counters that he recognizes a trend of female-led teams in the podcasting platforms and that there’s an increasing number of women creators entering the field. The conversation then circles back to deep fakes, with Rob mentioning a new U.S. bill aimed at protecting individuals’ likenesses and voices. They both agree on the complex challenges presented by unauthorized reproductions through deep fakes and the difficulties in ensuring entities are responsive when such violations occur. Next, Rob brings up emerging AI tools related to podcasting efficiency, specifically focusing on one called Podcast Prepper that claims to reduce guest preparation work significantly. However, he raises concerns about the potential for these tools to create more work rather than efficiencies, highlighting the importance of careful oversight and validation of AI outputs. Todd agrees on the necessity of validating AI-generated content, reflecting on the challenges of relying on AI for podcast summaries, which may not always accurately represent the discussions held during episodes. The hosts deliberate on how AI could effectively be integrated into the podcasting workflow while maintaining authenticity. They discuss various platforms and tools available for AI and podcasting and the potential for an all-in-one solution to e

In this episode, “Podcast Movement Insights and Survey Trends,” hosts Todd Cochrane and Rob Greenlee discuss Todd’s team’s experiences at the recent Podcast Movement conference, share insights from various panels, and explore trends in the podcasting industry, particularly regarding video and audio convergence. The episode begins with Todd and Rob welcoming listeners and noting their show’s successful troubleshooting of audio issues. Todd provides an overview of his team’s perspective on the Podcast Movement event, stating that it was unfavorable from an exhibitor standpoint due to poor traffic and layout. There were concerns about the attendance, with Todd mentioning his team’s estimate of only 800 to 900 attendees, while the official count was allegedly around 1,600. Rob adds that the event may need to pivot to a more networking-focused format as it no longer attracts many new podcasters. They discuss key topics from the event, including commentary on industry figures like Jared Easley and trends observed regarding attendance and participation from new creators. Rob emphasizes the ongoing convergence of audio and video in podcasting, referencing studies indicating a strong engagement of podcasts in both formats among listeners. Next, Todd mentions reports from Coleman Insights and Amplifi Media about the audio and video consumption trends, citing that a significant percentage of consumers now engage with both formats. Does the growth in video consumption represent a fundamental shift, noting that audio remains strong? The report indicates high engagement rates of Gen Z with audio and video content. They question how accurately platforms like Apple and YouTube are facilitating podcast visibility and how metrics from these platforms compare. As they discuss the challenges and opportunities for podcasters regarding video content, Todd shares his observations on Apple Podcast data, noting that we do not know if Video on Apple Podcast is being watched despite its potential. They express concern about the industry’s current focus on monetization and how it affects content creation and creator relationships. Todd and Rob dive into insights from a Podnews report, highlighting how various podcast platforms rank in terms of user satisfaction regarding discoverability, monetization, and overall usability. Rob expresses disappointment in the chaotic state of the podcast ecosystem, while Todd emphasizes that feedba

The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.” Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the previous year, and mentions the evolving content landscape in the Philippines. He highlights a session featuring a provocative podcast called “Too Hot to Podcast,” which caused discomfort among conservative participants. Todd notes significant investments in the Philippine podcast market, with a new sports network that is planning to launch, suggesting a dedication to funding quality content. He also comments on the disappointing absence of Spotify and the dissatisfaction expressed by local podcasters regarding Spotify’s support. Rob pivoted the conversation to the Podcast Movement Evolutions event in Chicago. He shares that attendance seemed lower than expected, and insights from others suggest that the event does not cater well to independent podcasters due to its timing and structure. The hosts agree that many attendees appear to be industry professionals rather than creators, complicating the event’s aim to support independent voices. Transitioning topics, Rob mentions the Ambie Awards, which were held alongside Podcast Movement, emphasizing the distinction between audio as a primary medium and the broader scope of what constitutes a podcast. He shares AI-generated definitions of podcasts, highlighting views that classify them primarily as audio content while acknowledging the presence of video versions. Todd concurs that RSS feed support for video podcasts is crucial but recognizes that the broader perception may not align with this. Todd recounts a survey he conducted in which many attendees at Podfest Asia were unaware that video podcasts could exist via RSS, underscoring the need for ongoing education in the podcasting community. Rob references recent discussions in a three-part audio series by Media Roundtable that also sought to define what a podcast is today, noting that the series concludes that video will play a growing role. They discuss how many platforms overlook the potential of video in the podcasting landscape. Throughout the episode, Todd emphasizes that while the definitions of podcasts may evolve, the key idea remains that they should ideally have an RSS feed for distribution. The hosts express the sentiment that audiences, in general, are indifferent to the technical underpinnings of how podcasts are delivered, and they share anecdotes about their experiences navigating podcast distribution platforms. As the conversation progresses, they delve into the tensions introduced by platform algorithms and their impact on listener engagement. Discussions about success metrics on platforms like YouTube and the changing nature of engagement

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming. The episode begins with Todd and Rob introducing the program, noting the late afternoon timing, and discussing the recent activity within the podcasting industry. They acknowledge that while it may not seem eventful externally, significant discussion is happening among industry insiders. The hosts then segue into a deep dive on the Infinite Dial, mentioning its history as a crucial nationwide survey about media consumption before the podcasting era. They highlight that 91% of people now own smartphones and provide statistics on the increased ownership of smart devices, with Rob commenting on the stable figures across several metrics. They explore social media usage, revealing substantial percentages of Americans are familiar with various platforms. The hosts discuss the increasing saturation of smartphone and social media usage while noting how these platforms compete for attention. They identify Facebook and Instagram as leading platforms for user awareness and engagement. Todd and Rob further analyze shifts in audio consumption. Statistics show that 79% of Americans engage in monthly online audio listening. They see a noticeable increase in the older demographic’s online audio consumption like podcasts. The conversation transitions to the differences in brand awareness versus actual usage of audio streaming services. When discussing podcasting specifically, the hosts note a slight increase in awareness, with 85% of people being aware of podcasts. They also touch on the differences between audio and video podcast consumption, emphasizing the growing video trend as a delivery format. Rob introduces the topic of HLS streaming and discusses its benefits compared to traditional video delivery methods. They explore potential growth for implementing HLS in the podcasting space and how it might enable podcasters to gain better control over their content distribution. As they conclude, Todd and Rob reflect on the challenges and costs associated with implementing HLS and maintaining video streams, including the financial implications for creators and hosts in delivering high-quality content. The episode wraps up with the hosts encouraging listeners to explore the Infinite Dial report and share their thoughts on the current landscape of podcasting and streaming media. They emphasize ongoing inquiries into competition against large platforms and the future of podcasting in both audio and video formats. Todd and Rob sign off, asserting that they will continue to provide insights into the evolving podcasting industry in future episodes. They remind listeners of their next live show and thank their

In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting he overslept, leading to their usual banter about their long-standing podcasting journey. Rob introduces the idea of podcast superfans, referencing an article that illustrates how heavy podcast listeners, who listen for over eight hours per week, are significantly more engaged with advertised products. They mention statistics about superfans and their purchasing behavior, highlighting the effectiveness of podcast ads on these dedicated listeners. The conversation then shifts to the state of podcast advertising, with Rob noting recent drops in CPMs (cost per thousand impressions) shared by an acquaintance in the industry. Todd and Rob discuss the reliance on programmatic versus dynamically inserted ads, with Todd expressing skepticism regarding the effectiveness and transparency of current advertising methods. As they explore the concept of superfans further, Todd mentions the importance of listener engagement and how podcasters can build relationships with their audiences. The hosts reflect on how personal donations from fans can often be a better indicator of superfans than mere listenership. Rob emphasizes the need for a diversified revenue strategy for podcasters, advocating for creators to explore avenues like merchandise and direct fan contributions rather than just relying on big-name advertisers. The episode progresses into discussing the impact of AI on podcasting, with Rob highlighting a case where a guest managed to increase downloads simply by changing the publication date of an old episode, effectively marketing it as a new release. They delve into the ethics of such practices and the potential repercussions for podcast creators who use similar tactics. Todd offers insights into the challenges of maintaining a podcast’s audio quality and how technology sometimes complicates the process, referencing his recent technical issues with OBS. They acknowledge the importance of understanding audience engagement metrics and how the industry evolves with new tools and platforms. Towards the end of the episode, Todd and Rob reflect on the changing media consumption landscape, including the rise of YouTube as a primary device for audiences. They reiterate the importance of building one’s brand through direct engagement channels like websites and email newsletters while also discussing how AI and technology can further assist in understanding audience behavior and improving content strategy. The episode closes with Todd sharing thoughts on leveraging AI tools for enhancing podcast content and project management. Both hosts express optimism about the future of podcasting and the continuous need to adapt strategies in response to evolving technologies and audience expectations

In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcasters in the coming years. The episode begins with Todd mentioning some difficulties related to using OBS for streaming and recording, contrasting it with his experiences with other audio equipment like the Rodecaster and TriCaster. He seeks help from the audience regarding an issue with his Elgato Facecam Pro that isn’t being recognized by his Macbook Pro. Rob responds to Todd’s audio issues, discussing the differences in audio quality across platforms like Zoom, OBS, and the Rodecaster. They engage in a conversation about the frustrations of tech setups and audio routing challenges as they attempt to enhance their show quality. Todd expresses his interest in finding someone knowledgeable in OBS for consultation. Transitioning into the main theme, Rob poses the overarching question of whether podcasts are ready for the future, citing feedback from the community indicating a fatigue with discussions surrounding AI and video versus audio content. They explore the division within the industry regarding preferences for audio-only or video content, suggesting that many creators are resisting change while also grappling with emerging technologies. Rob highlights a news piece about a new AI tool called Audio Shake that claims to separate overlapping voices in podcasts, and they question its effectiveness, debating how overlapping conversations affect listener experiences. Todd expresses skepticism about audio quality when using such tools and their value in editing. The conversation shifts to references made in industry articles. Rob shares that some listeners are tired of the ongoing conversation around audio versus video and highlights how platforms like Pocket Casts are launching features for better web listening experiences. Todd notes that users of WordPress PowerPress see higher web listening ratios compared to those with simple landing pages. Rob mentions that listener engagement can vary and emphasizes the importance of making content easily available. They also discuss the importance of being indexed and discoverable while aligning it with audience needs, further elaborating on the mixed landscape of audio and video podcasting experiences across platforms. Throughout the episode, they discuss their own personal experiences in podcasting, technical challenges, and market dynamics. They recognize the influences of societal changes, tech advancements, and podcasting industry trends on the future of content creation, with an understanding that successful podcasting in the future will hinge on adaptability to these shifts. As they wrap up, Todd shares that the Blueberry team will be attending the upcoming Travelcon event and other podcast-related conferences, while both hosts

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee welcome Mark Webster, the Head of Adobe Podcast. Mark expresses his excitement about being on the show and describes Adobe Podcast’s growth and features, mentioning that he joined Adobe in 2018 after his company, SaySpring, was acquired. The discussion transitions into developing the Adobe Podcast platform, emphasizing the importance of creating a user-friendly interface for new and experienced podcasters. Mark shares that Enhanced Speech, an AI-driven feature, has gained immense popularity, with many users improving their recordings. Todd and Rob delve into how Enhanced Speech enhances audio quality and how the platform simplifies the podcasting process. They touch upon text-based editing, which makes editing audio feel more intuitive for users. Mark highlights that Adobe Podcast is designed for ease of use, allowing creators to focus on content instead of getting lost in complicated editing processes. The hosts also discuss types of microphones and their relevance to the advancements made by Adobe Podcast. Mark asserts that even lower-quality microphones can still produce good audio when paired with the right software tools. While starting with high-quality audio is ideal, Adobe Podcast’s features mean that creators do not need expensive setups to achieve professional results. As the conversation evolves, Mark highlights the potential future developments of Adobe Podcast, including the integration of video recording and editing, to support creators’ growing needs. He emphasizes the importance of making podcast creation accessible and efficient. The hosts touch upon different features of Adobe Podcast, including the free and premium plans available for users. Mark explains the benefits of both plans, highlighting the unlimited recording and editing capabilities offered in the premium version for a budget-friendly price. Using Adobe Podcast’s AI-driven features, creators can enhance their audio, edit efficiently, and mix high-quality audio with video without complex software. Todd endorses Adobe Podcast, noting that it offers a streamlined experience for newcomers to podcasting. Before concluding the episode, Todd and Rob mention the exciting developments in the podcasting landscape and how tools like Adobe Podcast make a difference for creators. Mark is thanked for his participation, and he shares contact details for listeners to reach out to the Adobe Podcast team. The episode wraps up with a brief discussion about future shows and topics, including changing trends in the podcasting space and the excitement surrounding new audio and video content creation technologies.The post Adobe Podcast – Simplifying Audio Editing – with

In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry’s challenges and goals. The episode begins with Todd and Rob introducing the show and humorously addressing technical issues with the video display. Todd then invites Rob to introduce their guest, Steve Goldstein, the founder and CEO of Amplifi Media and an experienced figure in audio ventures. Rob establishes the context by discussing how the podcast industry has stagnated at a $2 billion revenue level for several years and outlines the quest to reach a $5 billion revenue goal. Steve shares his insights from teaching a course at NYU on the business side of podcasting. He emphasizes the need for a unified rating system for podcast advertising, similar to Nielsen for television. He highlights the potential growth in podcast ad revenue, contingent on a better understanding of audience metrics and targeting brand advertisers who wish to build their brands rather than just drive sales with promotions like coupon codes. The conversation shifts to the issues of brand safety and comprehension, with Rob voicing his skepticism on whether brand safety deters advertisers from investing in podcasts. Todd concurs, suggesting that it could be more of an excuse than a substantive reason for their hesitance. Steve emphasizes that without comprehensive metrics, advertisers are unwilling to invest heavily in a broad spectrum of podcasts. As they discuss metrics, they explore how important it is for the industry to evolve from traditional measures like downloads to more nuanced engagement metrics that include audience composition and consumption habits. Both Rob and Todd express concerns that small shows struggle to gain the attention of advertisers, who tend to focus on more prominent, well-known podcasts, thereby overlooking many quality shows that could attract significant listener engagement. The episode touches on various challenges podcasters face, including maintaining a balance between moderate ad frequency and ensuring their content remains engaging. Todd argues that despite the numerous efforts to satisfy brand advertisers, the podcasting industry has often not met their expectations. Steve then reiterates his belief that podcasting is currently underreceived in ad spending, especially considering how impactful it can be in reaching younger audiences largely absent from traditional media. However, he acknowledges that the industry needs to get organized to present a coherent narrative and platform for advertisers. The discussion continues about the complexities of programmatic advertising and how it’s become an alternative for advertisers looking to simplify their buying processes. Todd and Rob express concerns about the evolving focus toward programmatic advertising, noting that many sma

In this episode, “Podcasting 2.0: Progress and Challenges,” hosts Todd Cochrane and Rob Greenlee discuss the current state and future prospects of podcasting, particularly Podcasting 2.0, and its implications. Todd begins by sharing his recent experience with a new productivity tracking method at work. He notes that he’s been trying to gain efficiencies by assessing his activities in thirty-minute increments. Rob responds by mentioning an upcoming guest, Mark Webster, head of podcasting at Adobe, who will join them to discuss Adobe’s initiatives in podcasting. The conversation shifts towards addressing controversial topics in the podcast space, mainly revolving around Podcasting 2.0. Rob highlights the challenges and controversies related to the ongoing debate about audio versus video in podcasting, which John McDermott’s articles have sparked. Todd expresses skepticism regarding the potential shifts in terminology, such as “vodcast” for video podcasts, arguing that the term podcast does not need to be replaced and was always meant to encompass various media formats, including audio and video. They continue discussing the status and adoption of Podcasting 2.0 features, such as transcripts and funding tags. Todd emphasizes that while significant features have been adopted significantly, there are challenges, particularly regarding app developers and major platforms like Apple and Spotify. He notes that until app developers adopt these features, the full potential of Podcasting 2.0 may not be realized. Rob adds that the lack of support from significant podcast platforms hampers wider adoption. As the episode progresses, Todd and Rob reflect on the importance of actively informing podcasters about these features and the need for apps to provide listeners with value to maintain engagement. They discuss the balance of pushing these new features and the struggle for industry-wide acceptance, with both hosts acknowledging that major platforms’ behaviors and policies greatly influence the community. Todd remarks on the historical context of podcasting’s growth and the shift towards video content. They analyze how podcasting remains a niche medium despite the rising popularity of video platforms, noting that those interested in podcasting should not expect immediate monetization and should be prepared for a long journey of hard work and building an audience. Towards the end of the episode, they touch on the changing landscape of media, noting the rise of content creators from mainstream media making transitions to podcasting and other digital formats. The hosts also discuss the ongoing evolution of AI in content indexing and its potential effects on discoverability within the podcasting space. In conclusion, both Todd and Rob acknowledge the complexity of the podcasting ecosystem, reiterate the need for continuous innovation, and encourage listeners to engage actively in building their podcasting practic

In this episode titled “IAB Certification, CodeADX & Artificial Intelligence,” hosts Todd Cochrane and Rob Greenlee start the discussion with a light banter about the live streaming process, noting the quickness in going live and the importance of engaging the audience promptly to prevent drop-offs. They transition into a deeper discussion about podcasting, specifically focusing on the IAB (Interactive Advertising Bureau) certification that Todd’s company has recently undergone. Todd highlights that they are one 11 companies that have been certified for version 2.2 of the standards and mentions those who have not completed this process. There’s an emphasis on the need for robust fraud prevention measures in podcasting analytics as Todd explains how their recent recertification has led to identifying dubious activities related to podcast download metrics that seemed inflated. One podcaster, using a PR firm to boost their numbers, faced a significant drop in their statistics after improvements were implemented to track legitimate downloads accurately. Todd discusses how some podcasts experienced rapid growth in downloads which turned out to be artificially inflated due to questionable practices of a PR firm. Rob raises a philosophically interesting question about whether stricter metrics are beneficial for the industry and how companies might not want to lower their numbers for business model reasons. They both emphasize the importance of understanding actual download statistics over inflated figures primarily driven by ad revenue motivations. The conversation then shifts toward their partnership with CodeADX, a service aimed at podcasters to help them leverage exclusive affiliate deals with vendors. Todd explains how CodeADX works, highlighting the better exclusivity deals compared to typical affiliate marketing platforms. He shares his own positive experiences integrating CodeADX into his shows, noting the gradual buildup of sales through repeated promotion. Next, Todd and Rob pivot to the topic of artificial intelligence (AI), examining its growing influence in the podcasting space. Rob expresses how AI is being utilized for various tasks, including voice cloning, audio editing, and marketing. He discusses how AI-generated videos are gaining popularity on platforms like YouTube and raises the question of what makes a video podcast different from regular YouTube videos. The hosts touch on the potential ramifications of AI in content creation, including how it could affect human podcast creators. They ponder whether AI could generate better podcasts than humans in the future, acknowledging that AI currently lacks genuine creative instincts but has the capacity to analyze and compile information efficiently. Todd shares his experience of using AI tools to help outline scripts for projects, emphasizing that while AI saves time, human oversight remains crucial for maintaining quality and authenticity.

Local Podcasting: Should we lean in, or is it for naught? In this episode, “The Power of Local Content in Podcasting,” hosts Todd Cochrane and Rob Greenlee welcome listeners and mark their six-hundred-sixteenth episode. They humorously suggest that donations of $616 be a worthy goal. They engage in light banter about their podcasting journey, donation requests, and the value they believe they bring to their audience. The discussion then shifts to the importance of audience engagement as they explore podcasting about major platforms like YouTube. Todd mentions an interesting point brought up by Rob: Google CEO Sundar Pichai highlighted podcasting during a quarterly earnings call, suggesting that YouTube is becoming a significant problem. Todd also shares insights about a new product called Katana, which enhances Zoom recordings for podcasters and video creators. Rob responds by noting a trend of platforms integrating AI tools to streamline content creators’ processes, highlighting the efficiency of these new technologies. The conversation evolves toward the evolution of podcasting tools and workflows. Todd discusses how advancements have allowed for quicker production times, benefiting independent creators who often work solo. Rob emphasizes the pressure of content creators wishing to grow audiences and monetize their efforts, reflecting on the shift toward professionalization in podcasting. The hosts also touch on the decline of local content in media, expressing concern that many creators focus on broader or national narratives rather than addressing local issues that engage communities. They discuss how regional radio stations have lost their uniqueness through syndication, leading to less community involvement. They highlight that awareness and participation in local matters tend to surge only when something negatively affects the local community. This leads to discussions on how the younger generation might lack interest in local issues compared to national or global events. As the episode progresses, Todd and Rob discuss broader industry trends, touching on issues like layoffs and the emergence of new startups within the podcasting sector. They examine the potential future of balancing audio and video podcasting. Further, they delve into advertising and monetization, debating the ethics of guests paying to be on specific podcasts. They also mention notable figures in the industry the shift towards more transparency in podcasting-related agreements, and the broader implications these changes have for content creation. Before wrapping up, Todd mentions his positive experience with GoDaddy’s promotional codes and comments on unexpected conversion growth. They conclude by discussing the potential impact of legislative changes on NPR and the podcasting community and anticipate the continued evolution of local content’s role in podcasts. Overall, the episode highlights the challenge

In this episode hosts Todd Cochrane and Rob Greenlee reconnect after attending Podfest in Orlando, where they briefly discuss the unexpected cold weather during the event and provide updates on their activities since returning home. A big disclosure by Todd reveals his experimentation with chapter files to track ad engagement more effectively, detailing how he tested this by placing chapter files related to a GoDaddy advertisement within his show, allowing him to gather listener data without needing assistance from their podcast host. They begin their discussion by highlighting upcoming guests on their shows, including someone from Adobe Podcasts, while Todd hints at a significant announcement from Apple that he can’t yet disclose due to a non-disclosure agreement (NDA). Rob shares insights about the recent Podcast Hall of Fame event, describing improvements in production compared to previous years but noting some remaining rough edges. The hosts contemplate the future of the Podcast Hall of Fame, emphasizing the need for greater international participation in nominations and voting, as well as the challenge of having a broad knowledge of international podcasters. They explore the growing interest in podcasting among businesses, with Todd reporting an increase in inquiries and interest from international organizations—a sign of a potential revenue revival. They shift their conversation to major podcasting platforms, discussing Spotify’s, including Google’s strategic play in removing Google Podcast to shift focus to YouTube. They express concern over how video content is affecting traditional audio podcasting and note a divergence in opinions regarding video in the podcast space. The hosts also share their observations from Podfest, discussing the types of vendors present, such as Adobe and Shure, and expressing a need for more creators to engage with the event. They reminisce about the mixed attendance figures and the potential for the event to grow. Toward the end, they comment on the new awards being offered by Spotify and the changing landscape of advertising in podcasting, noting the importance of emotional and engaging ads compared to bland ones. After a brief diversion into speculative discussion around TikTok’s presence and recent government scrutiny, they return to talk about the future of traditional media companies and their adaptation to the growing importance of online podcasting. They conclude the episode by inviting listeners to offer feedback and tips for future shows while discussing the potential restructuring of their YouTube channel. The episode wraps up, and the hosts encourage follow-ups and donations for the show, ending with a lighthearted banter about their next episode and thank the audience for listening.The post Client Side Tracking in Podcast Apps Live Now #615 first appea

In this engaging episode of the New Media Show, recorded at Podfest 2025, hosts Todd Cochrane and Rob Greenlee explore the dynamic and evolving landscape of podcasting with industry insiders Rocky Thomas and John Miles. The live setting at Podfest added a vibrant atmosphere, and several key themes and debates are tackled throughout the episode. … Continue reading Podcasting Insights from Podfest 2025 #614 →The post Podcasting Insights from Podfest 2025 #614 first appeared on New Media Show.

The episode starts with Todd Cochrane and Rob Greenlee discussing the complexities of keeping up with technological updates and verifications. They illustrate the rapid pace of technological advancements and their impact on their daily podcasting operations, setting the tone for a conversation on how these technologies intersect with new media. 1. **Podscribe December Ranker Analysis:** The hosts discuss the details of the Podscribe December Ranker, which lists the top podcasting platforms and their performance on RSS and YouTube. – Rob shares insights about discrepancies noted in podcast plays via RSS feeds compared to YouTube, highlighting the differences in metrics and what counts as a play on each platform. – The discussion raises questions about the reliability of Podscribe’s data and what it truly represents, pointing to the need for clarity and transparency in the podcasting data metrics. 2. **Growth Trends in Podcast Consumption:** The hosts discuss notable growth trends in podcast consumption across different platforms, focusing on audio-first platforms showing significant month-over-month growth. – They also examine how video podcasts perform compared to audio podcasts, with some platforms showing higher engagement on YouTube. 3. **The Challenges of Measuring Podcast Success:** The conversation shifts to the complexities of measuring podcast success in terms of plays and downloads, exploring how these metrics differ significantly between platforms like YouTube and traditional RSS feeds. – They touch upon monetization differences, highlighting how YouTube monetizes views compared to how traditional podcast ads are integrated and measured. 4. **The Future of Podcasting:** The discussion also covers predictions for the podcasting industry, including the integration of AI in podcast production and potential trends in the next 1-2 years. – The hosts speculate on the continuing convergence of audio and video in podcasting, discussing how this hybrid model may shape the industry’s future landscape. In conclusion, Todd and Rob encapsulate a broad analysis of the current state and potential future of podcasting, emphasizing the need for more transparent data to better understand consumption patterns across different platforms. This episode sheds light on the evolving nature of podcasting as it straddles the lines between traditional audio formats and the burgeoning video podcasting scene.The post The Hybrid Podcasting Era: Merging Audio and Video #613 first appeared on New Media Show.

In this podcast episode, hosts Todd Cochrane and Rob Greenlee dive deep into the controversy surrounding the Honey Extension and its impacts on affiliate marketing. The episode unfolds with both hosts catching up and sharing brief updates about their personal and professional activities, notably referencing Todd’s impending return to the United States and Rob’s back-to-back podcast sessions. The main topic emerges when Todd introduces his longstanding issues with the Honey plugin. This browser extension by PayPal aims to help users find discounts and promotional codes while shopping online. However, Todd expresses significant frustration, explaining how his exclusive promo codes were used on Honey without linking to his affiliate rewards. He describes the situation as deceptive, claiming Honey usurps the benefits typically intended for original publishers like himself. Rob, intrigued, asks Todd how users are attracted to install Honey, pondering on the perceived benefits versus the ethical pitfalls highlighted by Todd. The conversation intensifies as Todd describes a scheme where Honey potentially and illicitly overrides affiliate links, diverting the earnings from creators to itself when users make purchases through affiliate links while activating the plugin. The hosts discuss the broader implications for all content creators who use affiliate marketing to monetize their platforms. Todd shares a historical analogy with his dealings with Commission Junction (CJ), outlining how challenges with affiliate link tracking led to significant revenue discrepancies. He advises that podcasters and creators using such systems advocate for better attribution of manual promo code entries at checkout to ensure deserved earnings aren’t withheld due to technical oversights. Throughout the discussion, Rob and Todd ponder the ethical questions surrounding companies like PayPal (owner of Honey) and their responsibilities versus the monetization struggles of independent creators. By the end of the episode, they segue slightly into the anticipated impact of video content on podcasting, a topic sparked by a piece from journalist Nick Quah discussing the evolving media landscape where video content might overshadow traditional podcast formats. The episode wraps up with the hosts reflecting on their experiences with affiliate systems, the ongoing technological evolutions in content discovery and monetization, and the broader changes in the podcasting industry. They emphasize the importance of reliable, creator-friendly platforms that support sustainable monetization strategies amidst evolving digital landscapes.The post Honey Extension Controversy: Unveiling Affiliate Scams #612 first appeared on New Media Show.

In this episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the hosts discuss their predictions for podcasting in 2025. The conversation starts with Todd discussing the various online streaming platforms he has been experimenting with, specifically StreamYard, Riverside, and Restream. He shares frustrations about these platforms’ usability features, noting that specific platforms lack efficient screen-switching capabilities, which frustrate his workflow during live-streamed tech shows. Rob then suggests considering OBS as an alternative, noting its steep learning curve but potential benefits. Todd laments spending on multiple streaming services that don’t meet all his needs. They agree that while some services come close to perfect with certain features, others lag frustratingly behind. As the conversation evolves, they delve into broader predictions for podcasting in 2025. Both hosts agree that video podcasting will continue to gain attention, though they share concerns about whether monetization models for video content will become viable for creators. They also predict a rise in highly specialized podcasting networks focusing on niches, reflecting a media industry trend towards more targeted content offerings. The conversation concludes with speculation about new technologies impacting podcasting, like evolving AI capabilities that might alter content production and distribution. The participants express skepticism about AI in content creation and stress the importance of authenticity in human-generated content. Overall, the episode captures technical frustrations, insights into evolving media strategies, and thoughtful predictions about the podcasting industry’s trajectory into 2025. It is wrapped up in a candid and engaging conversation between two veterans in the field.The post New Media Show – Podcasting Predictions for 2025 #611 first appeared on New Media Show.

In this podcast episode titled “Tired of the Video Discussion? Thank, Spotify / YouTube,” hosts Todd Cochrane and Rob Greenlee engage in a comprehensive discussion around various aspects of podcasting, technology, and media platforms. The episode initiates with Todd explaining their switch to a new recording platform, Riverside, due to issues with video quality on other platforms. Both hosts express their frustrations with the limitations and changes in video uploading and streaming on platforms like Restream and StreamYard. As the conversation progresses, they delve into recent developments with Riverside, including a significant funding round and new features like multitrack editing tools. Discussion shifts to general platform updates and their implications for content creators, highlighting how different platforms are integrating tools that simplify the content creation process and offer direct publishing to platforms like YouTube. Midway through the episode, Todd and Rob discuss broader trends in the podcasting industry, including Spotify’s impact on podcast publishing and the handling of video content on the platform. They explore the technical and strategic challenges of adapting to platforms like Spotify that prioritize video, discussing potential impacts on audio content and advertising revenue. The conversation shifts to lighter topics, including humorous anecdotes and personal experiences, maintaining a dynamic and engaging discourse. They touch on industry events, future predictions about video content, and the sustainability of heavy investments in video by big companies which might lead to layoffs if these investments do not return profits. Throughout the episode, Todd and Rob maintain a critical and insightful dialogue on the evolving landscape of podcasting and video content, providing listeners with a deep dive into technical challenges, platform dynamics, and industry shifts. They wrap up the episode discussing their own experiences and plans with their podcasting endeavors and reflect on the broader implications of recent industry developments for independent creators and big platforms alike.The post Tired of the Video Discussion? Thank, Spotify / YouTube #610 first appeared on New Media Show.

Is Dave Winer intentionally ignoring the advancements of RSS that the Podcasting 2.0 initiative has been undertaking? I contend he has.  In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee engage in a varied discussion that starts with a casual conversation about Thanksgiving experiences and quickly dives into deeper issues regarding the current state and future of podcasting. The conversation is sparked by a statement from Dave Winer about the evolving use of the term “podcast,” particularly how it’s being co-opted by video content on platforms like YouTube. Winer suggests that enhancing the open podcast platform is crucial to preserving the creative essence of podcasting. Todd and Rob discuss their concerns about the dilution of the podcast identity, emphasizing their efforts through “Podcasting 2.0” to innovate on RSS feeds, which they feel Winer underappreciates. They express frustration over Winer’s lack of engagement and his focus on past achievements. Todd explains why he has stopped using Cloud Wowza for live HLS video due to cost inefficiency, directing viewers instead to individual platforms. A significant portion of the discussion revolves around the changes and strategies in platforms like Spotify and YouTube, particularly how these platforms are influencing podcast formats and the importance of maintaining audio podcast integrity alongside video offerings. They criticize the industry’s heavy monetization tactics, often leading to overloaded ad placements that could alienate listeners. Todd and Rob also explore broader trends in content consumption and platform loyalty and how podcasters can strategically navigate these changes to protect their content and audience engagement. They reflect on the need for podcasters to educate themselves on new technologies and innovations to keep up with the evolving media landscape. Throughout the episode, the hosts maintain a light-hearted yet pointed critique of various players in the podcasting industry, including platform giants and even the pioneers who seem resistant to new changes. The episode ends with a call to podcasters to be adaptable, proactive, and mindful of their content’s integrity and strategic choices in a rapidly shifting digital environment.The post Dave Winer & RSS #609 first appeared on New Media Show.

In this episode of the podcast “Podcasting is the Media,” hosts Todd Cochrane and Rob Greenlee explore significant changes and developments within the podcasting industry. Todd Cochrane starts the conversation by reflecting on the broad perspective that podcasting and online media have become synonymous with mainstream media. Rob mentions specific shifts, like Comcast’s move away from mainstream cable channels due to declining audiences. Rob Greenlee expands on the idea, discussing the role of video in podcasting and how major platforms have influenced the industry’s evolution. He talks about the derogatory treatment of video podcasting by more giant platforms like Spotify and the industry’s potential mistakes in handling video content. The discussion shifts to technical aspects of podcast video delivery and the economic factors that host platforms must consider. Further into the episode, Todd highlights Apple’s responsiveness and innovation regarding podcasts, hinting at upcoming features that could benefit podcast creators. The conversation turns to the complexities introduced by platforms like Spotify. The hosts also touch upon censorship and content management issues on various platforms, and Todd shares insights into some podcasts facing challenges with Spotify over content rights and licensing. They delve into the broader implications of how platforms manage user content and the potential barriers that proprietary platforms can establish, which may affect the open nature of podcasting typically enabled by RSS feeds. The conversation takes a broader turn as they discuss the transitions from broadcasting to podcasting, referencing significant shifts seen within industries as mainstream media figures move to independent podcasting ventures. This leads to a discussion about ‘new media’ and whether traditional platforms like radio and cable are still relevant compared to the rapidly evolving podcast space. Toward the end of the episode, Rob reflects on the potential future of podcasting, suggesting that it might increasingly blend with general online content creation rather than be a standalone format. This leads to their final thoughts on the importance of maintaining an open platform for podcasting, contrasting it with more closed ecosystems like YouTube or proprietary streaming services, where creators have less control. This episode provides a comprehensive overview of the podcast industry’s current state and challenges, particularly focusing on the impact of technological changes, platform policies, and the shift toward more controlled content environments. The hosts emphasize the importance of maintaining the open, innovative spirit of podcasting amidst these developments.The post Podcasting is the Media #608 first appeared on New Media Show.

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the podcasting industry. 1. **Podcast Hall of Fame Updates:** – Rob Greenlee talks about his recent work with the Podcast Hall of Fame, including updating the website and setting up a new board of governors to make the organization more inclusive. He mentions plans to have a more formalized nomination and voting process, aiming to expand recognition globally, although he acknowledges the challenges due to the shorter history of podcasting in international markets. 2. **Media Industry Observations:** – The hosts discuss recent changes in the media, explicitly mentioning layoffs at iHeart and the overall shrinking job market in traditional media sectors like radio. They speculate these changes might be preemptive measures by companies bracing for an economic downturn. 3. **Spotify’s Video Podcast Offerings:** -Discussion surfaces about Spotify’s push into video podcasting, including its strategy to offer ad-free video podcast viewing for premium subscribers in several countries and how it plans to compensate hosts based on viewership milestones. 4. **Buying Podcast Ads:** Quoting Rocky Thomas from SoundStack at the ASI Radio and Audio Conference, the challenges of buying podcast ads are addressed. It was noted that although there are numerous advertising options in podcasting, the process remains cumbersome, which could be streamlined by aligning podcast ad buying terminologies more closely with those used in radio advertising. 5. **Live Audience Interaction:** Throughout the podcast, Todd and Rob take comments from a live-streaming audience, answering questions and acknowledging listeners tuning into the broadcast. 6. **Future Planning:** They discuss plans for the Podcast Hall of Fame, suggesting possibilities like hosting multiple induction ceremonies yearly to handle backlogs and increase recognition frequency. Todd also suggested a new podcast series featuring interviews with Hall of Fame inductees. Throughout the episode, Todd and Rob blend their in-depth discussion of technical and industry topics with listener interactions and personal anecdotes from their extensive experience in podcasting, creating an informative yet conversational atmosphere.The post Podcast Hall of Fame – Industry Layoffs – Podcast Ad Buying #607 first appeared on New Media Show.

In the podcast episode titled “Legacy media is dead – Long live Podcasting!” hosts Todd Cochrane and Rob Greenlee discuss various issues concerning the state of media, particularly focusing on the rise of podcasting and its impact on traditional media, politics, and advertising. The episode begins with Todd experiencing technical issues with his RODECaster Duo, which keeps disconnecting from his MacBook. This leads to a discussion on potential compatibility issues after a recent Mac update and the advantages of hardwired connections over wireless setups. Rob shifts the conversation towards the influence of podcasting on the presidential election, suggesting that independent media, including podcasts, has become a significant source of information. He believes that podcasts offer detailed information and are less likely to spread falsehoods compared to traditional media. The hosts debate the role of podcasting in shaping public opinion, particularly during elections, and discuss the shift from celebrity endorsements to influencers like Joe Rogan who seem to resonate more with today’s voters. There is a specific focus on how podcasting contrasts with legacy media. Todd reads a listener’s comment about how new media influencers potentially swayed voter behavior in favor of specific candidates. This leads to a broader discussion on the trustworthiness of media sources and the evolving landscape of media consumption where podcasts and online platforms are becoming more influential. Throughout the episode, they express concerns about the potential misuse of editing within podcasts to misrepresent discussions—a practice they disdain and believe should be transparent to listeners. Both hosts reflect on the dynamics of media credibility and audience trust, analyzing how political biases and misinformation could tarnish media reliability. Todd and Rob also talk about Spotify’s role in podcast distribution and advertising, touching upon issues with feed caching and their impact on content updates. They delve into technical aspects like the use of Brotli compression and its compatibility with Spotify’s systems, suggesting potential business motives behind technical decisions that affect podcast hosting and distribution. Towards the end of the episode, the discussion pivots back to the impact of digital media on traditional broadcasting, with Rob suggesting that mainstream media must adapt or face diminishing relevance. They conclude by reaffirming their commitment to providing truthful, unedited content in their podcasts, promoting transparency and listener trust as foundational values. Technical issues arise once again as Todd’s equipment loses connection, but despite these disruptions, the episode covers a range of topics linked to the overarching theme of shifting power dynamics in media due to the rise of podcasting and digital platforms.The post <a href="https://newmediashow.com/legacy-media-is