477: Mary Ewing-Mulligan Says Intro Books Don't Sell...More Than Several Million Copies

Mary Ewing-Mulligan is the President of International Wine Center, located in New York City, and a co-author of the "Wine For Dummies" books. Mary discusses her introduction to working with wine, employed by an Italian government agency responsible for promoting Italian wine. She explains the situation for Italian wines in the United States at the time, the 1970s, and how the Italian wines in the market went about competing with wines from other countries. She also contrasts that situation for Italian wine to the situation for Italian wine in the United States today, and points out what has changed. Mary then talks about her own experiences traveling to Italy, and her friendship with the Currado family of the Vietti winery in Italy's Piemonte. Mary goes on to explain a key decision in her own wine career, leaving a high paying job in public relations to take a more modestly paid position at a wine school. She talks about her struggles to pass the Master of Wine exam, and her eventual triumph as the first woman residing in North America to earn a Master of Wine title. She then discusses her introduction of the Wine and Spirit Education Trust curriculum to the United States. Mary's career takes another turn as she and her husband Ed McCarthy write the very successful "Wine For Dummies" book that led to a number of other wine books in the "Dummies" series being authored by the couple as well. She talks about how she and Ed went about writing the "Dummies" books, in terms of approach. And Mary grapples in this interview with being on the one hand the author of "Wine For Dummies," while on the other hand also being a Master of Wine. She explains how she feels about the pairing, and what her motivations were at each point in her career. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .