An Inside look at Strava, the social network for runners

Mark Gainey - Social Media For Runners This week we hear from Mark Gainey, co-founder and Chairman of Strava, the social network for athletes. Founded in 2009, millions of athletes worldwide have joined Strava for the ability to track and share their fitness activities as a community whether they are running, cycling, hiking, racing, skiing, swimming or just working out. Mark is a runner, cyclist and fitness enthusiast. Started as a youth soccer player later moving to Cross Country in high school, winning the individual State Championship as a Senior. After a collegiate career as a rower, Mark returned to running in the 1990's and has participated in local 10k's, marathons and an IronMan and has completed the Chicago, New York and Boston Marathons. He now has his sights set on an Ultra Marathon. In this episode we learn how and why Strava was developed and has evolved over time and why so many athletes choose to connect through its website and app. Strava is device-agnostic, so you don't have to spend a lot of money on a GPS watch just to use it. Mark mentions some notable Strava users, but some he didn't mention include NASCAR drivers (7-time champion) Jimmie Johnson, (2003 Champion) Matt Kenseth, and Dale Earnhardt, Jr.; former MLB player, Barry Bonds; fashion model, Candice Huffine; and former New England Patriots linebacker, Tedy Bruschi. Log in to Strava and search for your favorite celebrity or local athletes to follow and enjoy all that Strava has to offer.