About this episode
Bob and I are back with an interview with Buddy Frank to talk about how casinos are now using AI to evaluate players. [00:00] Introduction of Buddy Frank [01:10] The evolutions of AI in casinos, falling costs, data analysis [03:52] Using data to assess how player ADT changes with hotel stay [08:58] Analyzing player performance [11:55] ChatGPT, large language models being used to finetune offers [15:51] Video poker products that calculate player specific player ADT [21:38] Cameras in machines, facial recognition, privacy concerns [23:43] MGM banning slot hustlers, persistence machines, must-hit-by [32:46] Some operators are 86'ing slot players [37:07] Misjudging players, challenges assessing table games players [42:48] Reno rewards program story, loopholes [44:29] Churn, tailoring offers mid-session [47:24] Sports betting data analysis [48:25] Adoption of AI over the next five years [53:53] Recommended: Blood Game by Jeffe Boats