Allocation Disorder: MLS is Back, but the TV ratings remain the same. What low viewership means for MLS, and how the league can move forward

Your intrepid hosts begin by discussing the latest results in the MLS is Back tournament, as well as the reality of European scouts hungrily waiting to take every fit player away from the Philadelphia Union. But with the knockout rounds in full swing and many young players performing well, why aren't the TV ratings improving? What the low viewership means for MLS in its present incarnation, and what the league can do moving forward to get more eyes on screens. SPONSORS! Get a free online consultation at ForHims.com/totalsoccerED Interested in advertising with The Athletic? Visit TheAthletic.com/podcastads Hosted on Acast. See acast.com/privacy for more information.