Bloomberg's Soshnick, Novy-Williams, on US Open Branding(Audio)

(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox. GUEST: Bloomberg Sports columnists Scott Soshnick and Eben Novy-Williams discuss the importance of branding and sponsorships surrounding the US Tennis Open. Live from the 2016 US Open. See omnystudio.com/listener for privacy information.