Scaling AI Photo Editing to 300M Users with Photoroom’s Matt Rouif | AI Basics with Google Cloud

In this AI Basics episode, Jason sits down with Matt Rouif, Co-founder & CEO of Photoroom — the AI photo editing app with 300M+ downloads and 5B images processed annually. They break down: Why Photoroom built its own specialized AI models How they grew from a scrappy startup to $50M+ in revenue Lessons in product-led growth (from eBay sellers to DoorDash & Amazon) Red-teaming, brand safety, and building trust in AI imagery The future of personalized ads, content, and design This one is a masterclass for founders, operators, and builders. Timestamps: (0:00) Matt Rouif joins Jason to discuss AI Basics. (0:45) Meet Matt Rouif: Photoroom’s $50M+ AI photo startup (3:15) Live demo: background removal + virtual try-on (7:40) From indie sellers to DoorDash & Amazon (12:20) The “Barbie Movie” API moment (17:05) Red-teaming AI: trust, safety & brand protection (22:10) Running a 100-person AI startup (26:30) The future of personalized ads (put you in the ad?) Explore Further: Google Cloud’s Report: The Future of AI Get insights from 23 leading experts on how startups can leverage AI for real business impact. 👉 Read the full report More AI Basics Episodes Founders, operators, and builders — catch up on our full Startup Basics series (Legal, Finance, Growth & AI): 👉 thisweekinstartups.com/basics Links from episode: Check out Photoroom: https://www.photoroom.com/ Check out Google Cloud: https://cloud.google.com/ Follow Matt: X: https://x.com/matthieurouif LinkedIn: https://www.linkedin.com/in/matthieurouif/ Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com