Cana CEO Matt Mahar on launching a "Replicator for beverages," turning a product into a platform, working with The Production Board and more | E1399

Cana is back on the podcast, previously David Friedberg teased the "molecular beverage printer" on E1365. This time, we speak and to CEO Matt Mahar about pricing, their go-to-market plans, their cartridge subscription process, Cana's potential climate impact, current flavors and more! Molly was the first outsider to tour their facility and she tried a whole bunch of beverages from the Cana One . (0:00) Jason and Molly tee up today’s topics: a deep dive on the just-launched Cana product! (1:30) Molly and Jason break down Molly’s site visit to the Cana facility and the taste tests (8:36) Bubble (9:57) Cana’s starting price point, cartridges, cost per drink, and more (19:34) Masterworks (21:06) Molly’s intros Cana CEO Matt Mahar, and they talk about the origins of the product, impact of the bottling industry, how the product works mechanically (31:39) Superside (32:53) Understanding non-obvious climate solutions, Cana product breakdown and pricing (40:03) Cana as a creator platform, big picture vision of what is possible (54:09) Cana’s economic impact on the bottling industry, Matt’s background, working with TPB Check out Cana: https://www.cana.com FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood