Bootstrapping to IPO, product-led growth, & scaling SaaS with Atlassian's Scott Farquhar | E1800

This Week in Startups is brought to you by… Squarespace. Turn your idea into a new website! Go to Squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain. Supergut is the only nutrition brand clinically-proven to improve digestion, balance blood sugar, sustain energy, and manage weight. Save 25% on their delicious shakes, bars, and prebiotic mix at Supergut.com with code TWIST. Miro. Working remotely doesn’t mean you need to feel disconnected from your team. Miro is an online whiteboard that brings teams together - anytime, anywhere. Go to https://miro.com/startups to sign up for a FREE account with unlimited team members. * Today’s show: Atlassian Co-CEO Scott Farquhar joins Jason to break down how he and his Co-Founder bootstrapped Atlassian to an IPO (1:34), his lessons from acquiring, growing and eventually selling HipChat (13:43), thoughts on product-led growth (29:27), generative AI tools for the enterprise (39:43), and more! * Time stamps: (0:00) Atlassian Co-CEO Scott Farquhar joins Jason! (1:34) Atlassian origins, bootstrapping to IPO (12:22) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST (13:43) Lessons from HipChat: Acquiring and growing the service, selling to Slack, what Scott would do differently (19:39) Atlassian's two playbooks: bootstrapping and aggressive growth (27:57) Supergut - Get 25% off with code TWIST at https://supergut.com (29:27) How product-led growth leads to a sharper product team, how Atlassian is thinking about LLMs and generative AI (38:20) Miro - Sign up for a free account at https://miro.com/startups (39:43) Remaining flexible re: AI tools, utilizing customer data, when to expect major knowledge work breakthroughs in AI (47:27) How Scott thinks about AI, remote work, and efficiency (1:01:39) Staying motivated in Atlassian's third decade * Check out Atlassian: https://www.atlassian.com FOLLOW Scott: https://twitter.com/scottfarkas * Read LAUNCH Fund 4 Deal Memo : https://www.launch.co/four Apply for Funding : https://www.launch.co/apply Buy ANGEL : https://www.angelthebook.com Great recent interviews: Steve Huffman , Brian Chesky , Aaron Levie , Sophia Amoruso , Reid Hoffman , Frank Slootman , Billy McFarland , PrayingForExits , Jenny Lefcourt Check out Jason’s suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast