TWiST News: The Startup Redefining Sonos, Influencers, Elections and Google's next AI push | E2034

This Week in Startups is brought to you by… Digital Ocean. Whether you’re just getting started with AI, or seeing your project take off, DigitalOcean is the cloud platform that lets you focus on what matters: building killer apps. Right now get up to $100k in free credits at https://do.co/twist Terms and conditions apply. Cloud Devs. Building the best remote team is tough, but you don’t have to do it alone. Visit https://www.clouddevs.com/twist for an unbeatable offer on hiring elite Latam talent today. Kalshi. Kalshi the largest regulated predictions market—now lets you trade on US elections. Visit https://www.kalshi.com/twist to see live odds, trade, and get $20 when you deposit $100. * Todays show: Sonos director Mattias Scheek joins Jason & Alex to discuss his journey in audio technology and Sonos acquisition. Then, Jason and Alex dive into election security (34:57), influencer marketing, Google’s upcoming AI release (1:10:42), and more! * Timestamps: (0:00) Jason and Alex kick off the show (3:18) Earnings week predictions & discussion on national debt (9:17) DigitalOcean. DigitalOcean is the cloud platform you need to turn your AI project into a rocket ship. Right now, approved listeners can get up to $100,000 in free credits to try us out. Visit https://do.co/twist - get started and view terms and conditions. (10:24) Mattias Scheek from Sonos joins the show (11:23) Mattias Scheek's journey in audio technology and Sonos acquisition (17:49) Challenges for hardware startups in venture capital (20:25) Getting acquired: The process, strategy, and life after (22:04) Cloud Devs - Visit https://www.clouddevs.com/twist for an unbeatable offer on hiring elite Latam talent today. (23:11) Sonos' hi-fi strategy and industry issues in audio clarity (33:08) Kalshi - Visit https://www.kalshi.com/twist today to see live election odds, place a trade, and get $20 dollars when you deposit $100. (34:57) Voting irregularities, election security, and influencer marketing (45:14) Trump Rogan YouTube search issues and search engine comparison (53:06) Monetization experiments on YouTube and Launch Cloud Kitchens Incubator (1:10:42) Google's upcoming AI model for PC browsers and cybersecurity risks (1:15:52) Apple's app permissions approach and AI * Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Check out the Launch CloudKitchens Incubator: https://ck.launch.co * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Mentioned on the show: https://www.youtube.com/watch?v=JWnUry6mCxs * Follow Mattias: LinkedIn: https://www.linkedin.com/in/mattias-scheek-539a0349/ * Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm * Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Thank you to our partners: (9:17) DigitalOcean. DigitalOcean is the cloud platform you need to turn your AI project into a rocket ship. Right now, approved listeners can get up to $100,000 in free credits to try us out. Visit https://do.co/twist - get started and view terms and conditions. (22:04) Cloud Devs - Visit https://www.clouddevs.com/twist for an unbeatable offer on hiring elite Latam talent today. (33:08) Kalshi - Visit https://www.kalshi.com/twist today to see live election odds, place a trade, and get $20 dollars when you deposit $100. * Great TWIST interviews: Will Guidara, Eoghan McCabe , Steve Huffman , Brian Chesky , Bob Moesta, Aaron Levie , Sophia Amoruso , Reid Hoffman , Frank Slootman , Billy McFarland * Check out Jason’s suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com * Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916