LIVE at RBC - Market Trends Impacting the Front of Your Pharmacy | Cardinal Health™ Counter Talk™ Podcast

In 2023, 16% of shoppers in independent drugstores contribute to two-thirds of the store’s dollar sales. Nielsen representatives Hilary Hilary Hainsworth Smith, Associate Director, U.S. Retail Analytics Group, and Jaquelyn Flam who oversees their U.S. Retail Division for drug, beauty and over-the-counter (OTC) services, spoke with our Cardinal Health Consumer Health Division representatives, Jason Dulgar at our annual Cardinal Health Retail Business Conference (RBC), about today’s independent drug store shopper, i.e., their shopping behaviors, their demographic, the types of products they choose, and the critical distinction between a “light shopper” vs. “large shopper.” In this podcast, Hilary and Jaquelyn address how these shopping factors and behaviors impact independent drug retailers. They start with an analysis at a macro level to help independent drug retailers understand the market trends that are impacting pharmacy shoppers. They also address “who” that shopper is in independent drug retail today, how it’s changed over recent years, and the macro trends impacting these shoppers. As they bring us to the conclusion of sharing their vast and helpful insights, they address how independent drug retailers can also operationalize these insights. It’s a podcast not to miss. Listen — and learn! — today.