5 Trends Redefining the Health Sciences and Wellness Operating Model | Pamela Spence EY

As consumer demand accelerates the adoption of new technologies, we explore how companies can provide a more convenient health experience. In the last 12 months, we have seen a notable step change in how care is delivered — a rapid acceptance and adoption by physicians and patients alike of technologies to support virtual care. Having had a taste of virtual care, customers in the future will expect and demand additional services that provide a more personalized and convenient health experience. Digital platforms such as Netflix and Amazon now dominate the entertainment market for a reason: they have improved the home-media experience, making it more efficient, convenient and personal. Not only is a vast array of content easy to access, but it is highly relevant too, based on viewers’ preferences and behaviors. In addition, these platforms proactively identify new material of interest and alert customers before individuals are aware of the offering. Beyond entertainment, this type of customization is now possible in everyday consumer activities such as banking, retail and travel. In these other industries, the ability to proactively use data is key to creating the enhanced experience. Linking together technologies as diverse as genomics, miniaturized sensors (whether inside or on our bodies), 5G, blockchain and artificial intelligence (AI) can allow medical and real-world data (both clinical and non-clinical) to be gathered, shared and used to make more informed health decisions. This will give companies the information and opportunity to make care more connected, customized and convenient. Special Guest: Pamela Spence EY Global Health Sciences and Wellness Industry Leader and Life Sciences Industry Leader Ambassador for outcomes-based performance and healthy aging. Advocate for women. Five trends redefining the health sciences and wellness operating model https://www.ey.com/en_gl/life-sciences/five-trends-health-sciences-wellness-operating-model See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices