About this episode
Welcome to Episode 405 of the Strength Coach Podcast, brought to you by PerformBetter.com, the Experts in Functional Training & Rehabilitation. In Episode 405 of The Strength Coach Podcast, we tackle one of the most critical questions for fitness entrepreneurs: "What should you focus on first when starting a fitness business?" Highlights of the episode: - **Why you should avoid spending too much on consultants early on: Learn how to prioritize your resources and avoid the trap of "paralysis by analysis." - **Focus on building your client base first:** Coach Mike Boyle shares insights on why having systems and processes can wait until you have clients walking through the door. - **Lessons from industry veterans: Real-life stories about starting small—from training in unconventional spaces to building a thriving business over time. - **The importance of hiring the right people: Coach Boyle reflects on past hiring mistakes and how finding the right cultural fit has made all the difference. - **Training tips and techniques: A discussion on rear foot elevated split squats, when a little wobble is okay, and considerations for max heart rate training with clients over 60. This episode is not just about business advice; it’s also about real-world coaching insights, making it perfect for fitness professionals at any stage of their journey. Enjoy the episode and let us know your thoughts in the comments! Thanks for listening! ---------------------------------------------------------------------------------------------------------------- Check out Perform Better (https://www.performbetter.com) for their latest sale, the New Signature Series and all the upcoming education, including this summer's Functional Training Summits. --------------------------------------------------------------------------------------------------------------- CHAPTERS: 00:00 - Intro 05:12 - Coach Boyle Insights 11:35 - Hiring the Right Talent 16:27 - Avoiding Consultant Overhead 22:45 - Embracing Minor Setbacks 26:35 - Unstable Surface Training Risks 29:46 - Achieving Max Heart Rate at 60