How to Stay Emotionally Consistent in Sales—Even on Your Worst Days (Ask Jeb)

Here's a question that'll keep you up at night: What do you do when your emotions are sabotaging your sales performance? That's the exact challenge posed by Kurt O'Donnell and the sales team from Joyland Roofing in Lancaster County, Pennsylvania. They're crushing it—doing $10 million in revenue with individual reps generating $2 million each—but they identified a critical weakness that could derail their ambitious goal of hitting $100 million in 10 years. Kurt put it perfectly: "We need to actually learn how to read ourselves better and just be consistent. Emotionally consistent, even when everything else can heave around us. How do I show up at the door and be that consultant... and not just kind of be desperate because I had a few bad calls?" If you're nodding your head right now, you're not alone. Emotional inconsistency is the silent killer of sales careers, and it's costing top performers millions in lost revenue. The Hidden Performance Killer: Your Emotional State Most sales training focuses on techniques, scripts, and closing strategies. But here's the brutal truth: Your emotional state in the moment of truth determines your success more than any other factor. Think about it. You can have the perfect pitch, flawless product knowledge, and ironclad objection handling skills, but if you walk into that appointment carrying the baggage from your last three rejections, you're dead in the water before you even ring the doorbell. Your prospects don't know about your bad morning. They don't care that the last homeowner beat you up on price or that your competitor just undercut you again. All they know is the energy you bring to their front door—and that energy determines whether they trust you enough to invite you in. The Compartmentalization Imperative The first skill every elite salesperson must master is emotional compartmentalization. Here's how to think about it: That homeowner you're about to meet? This is the only conversation they're having with your company today. They don't know about your other appointments, your wins, your losses, or your quota pressure. To them, you represent their entire experience with your organization. More importantly, their home is their biggest asset—the most valuable thing in their life. When they're considering a roof replacement or new windows, they're not just buying a product; they're making an emotional decision about protecting what matters most to them. Their emotional experience with you is more predictive of the outcome than any other variable. People buy you first, then they buy your product. They buy you because they feel like you care about them, that you listen to them, that you understand them, and that they can trust you. That doesn't happen if you show up desperate, distracted, or carrying emotional baggage from previous calls. Process Goals vs. Outcome Goals: The Mental Reset The difference between average performers and elite closers comes down to one thing: focus. Average performers obsess over outcome goals. They walk up to the door thinking, "I need to close this deal." When they've had a few bad calls, they skip the relationship-building and go straight to pitch mode because they're desperate for a win. Elite performers focus on process goals. They have a systematic approach: "I'm going to greet them this way, connect like this, ask these discovery questions, present like this, and ask for the business using this method." They trust the process because they know it works. When you focus on running your process perfectly, you give yourself the highest probability of getting the desired outcome. Sometimes the putts go in, sometimes they don't—but you ran the process every time. As one wise salesperson once said: "If you try to control the outcome, you're not going to get the outcome you're looking for. If you trust the process and trust yourself, you're typically going to get the outcome you're looking for." Your Mobile Reset Strategy Here's a practical question: What's coming out of the speakers in your truck between appointments? If you're listening to the news, you're filling your mind with negativity. If you're listening to sports radio while thinking about your next call, your focus is scattered. But if you're listening to sales training content, motivational audiobooks, or fanatical prospecting techniques, you're programming your mind for success. Your drive time between appointments is prime real estate for mental conditioning. Use it to stay focused, positive, and sharp. The Power of Self-Talk The conversation happening in your head determines everything. When you mess up a call or get rejected, what are you saying to yourself? Most salespeople spiral into negative self-talk: "I'm terrible at this. I can't close anything. This customer was never going to buy anyway. Maybe I'm not cut out for sales." Elite performers catch themselves in that spiral and flip the script: "I can do this. I'm getting better every day. That last call was just practice for this next one. I'm going to slow down, stick to my process, and deliver value." It sounds simple, but changing your internal dialogue is one of the most powerful performance improvements you can make. Your mind believes what you tell it—so tell it something that serves your success. Building Your Support System When all else fails, phone a friend. Having teammates you can call between appointments to reset your mindset isn't weakness—it's professional. The best sales organizations create cultures where reps lift each other up instead of competing against each other. Build relationships with colleagues who can talk you off the ledge when you're spiraling. Sometimes all it takes is hearing someone say, "You've got this. That last call doesn't define you. Go show them what you're made of." The Scottie Scheffler Standard Your goal is to become the Scottie Scheffler of your industry—calm, cool, and consistent regardless of what's happening around you. That doesn't mean you don't feel emotions; it means you don't let those emotions dictate your performance. Every appointment is a fresh start. Every prospect deserves your best self. Every interaction is an opportunity to demonstrate the professionalism and expertise that separates you from your competition. When you master emotional consistency, everything else becomes easier. Your objection handling improves because you're not defensive. Your closing gets stronger because you're confident rather than desperate. Your relationships deepen because you're genuinely focused on serving your prospect rather than serving your quota. Your Action Plan If you're ready to stop letting your emotions sabotage your sales performance: Develop your reset routine. What will you do between every call to clear your head and refocus? Make it systematic and stick to it religiously. Master compartmentalization. Each prospect gets a fresh, fully-engaged version of you. Their experience with you is their entire experience with your company. Focus on process, not outcomes. Perfect your sales methodology and trust it to deliver results over time. Control your inputs. What you listen to, read, and consume between calls directly impacts your mindset and performance. Build your support network. Identify colleagues who can help you reset when you're struggling. Monitor your self-talk. Catch negative spirals early and redirect them toward confidence and competence. The Bottom Line Your technical skills might get you in the door, but your emotional state determines whether you walk out with a signed contract. Master your inner game, and your outer results will follow. Stay emotionally consistent, trust your process, and watch your closing ratio soar. That's how you build a championship sales career. That's how you dominate your market. And that's how you turn emotional intelligence into competitive advantage. Jeb Blount’s bestselling book Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal helps guide salespeople through the many hurdles that many struggle with in building authentic relationships with prospects. Download our free Sales EQ Book Club Guide HERE.