Inside Phlur: Chriselle Lim on Storytelling, Scent Craft, and Building a Fragrance Brand

In this episode of Live & Well , host Melissa Magsaysay sits down with Chriselle Lim, owner and creative director of Phlur, to explore the vision behind the fragrance brand she helped reintroduce and shape into a modern success. Chriselle shares how she approaches scent as an emotional language and how storytelling informs every stage of the creative process, from early concepts to formulation and launch. Discover more from Live & Well on social. Watch this conversation on YouTube . For more stories, expert insights, and guidance on living well, visit latimes.com/live-well