Manage Complexity By Returning to the Why: Don Katz, Audible

What happens when a founder’s vision doesn’t just spark a company, but reshapes an entire industry? In this episode, Jimmy Allen sits down with Don Katz, founder of Audible, to explore how a writer-turned-entrepreneur built a global brand that redefined the spoken word. From his early influences such as Ralph Ellison and his career at Rolling Stone, to commercializing the first digital audio player, Don shares how artistic passion and relentless innovation fuelled Audible’s rise. He reflects on the challenges of scale, managing complexity, protecting culture, and how his “People Principles” launched a thousand conversations. We’re also joined by Elliot Wenman, Managing Director of Abubilla Music, who offers a window into the recording studio - where rituals, conflict, and clarity can turn chaos into creativity. Together, these conversations reveal why great leaders keep their eyes on the “why,” how cultural missions outlast financial targets, and why caring - with grit and vision - can be the ultimate act of leadership. Join the Conversation: To learn more check out the Founders Mentality website or our CEO Insights hub: https://www.bain.com/founders-mentality/ https://www.bain.com/insights/topics/ceo-agenda Learn More: What Audible and a Studebaker Have in Common - Blog (https://www.linkedin.com/pulse/what-audible-studebaker-have-common-james-allen-knfxe/) Light the Candle – Bring Light Not Heat into Meetings - Blog (https://www.linkedin.com/pulse/light-candle-bring-heat-meetings-james-allen-xb0we/) Audible's People Principles (https://www.audible.in/about/people-principles) How to Stop People Who Bog Things Down with Bureaucracy - Article (https://www.bain.com/insights/stop-people-who-bog-things-down-with-bureaucracy-hbr) Bain & Company LinkedIn (https://www.linkedin.com/company/bain-and-company/) Bain & Company X (https://x.com/BainandCompany) Jimmy Allen LinkedIn (https://www.linkedin.com/in/james-allen-3442b/) Don Katz Profile (https://www.donald-katz.com/bio) Elliot Wenman Profile (https://www.abubillamusic.com/the-team) About Founders Mentality Founder’s Mentality: The CEO Sessions is a leadership podcast hosted by executive advisor and bestselling author Jimmy Allen. Each episode features candid conversations with top CEOs, from Audible to Walmart to AWS, as well as artists, comedians, and other unconventional thinkers. Together, they share the lessons that shaped their growth, the “aha” moments that redefined their work, and the surprising ways reinvention happens at every level. Whether you’re a CEO, an aspiring leader, or simply curious about leadership, influence, and business at scale, this podcast will challenge and inspire you, one story at a time. About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label (Abubilla Music) in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music. Bain & Company: Founder’s Mentality: The CEO Sessions is brought to you by Bain & Company, a global consultancy trusted by the world’s most influential business leaders. With decades of experience guiding organizations through growth, transformation, and leadership development, Bain’s executive insights offer what it takes to lead at scale.