Likeable Badass by Alison Fragale — Book Summary & Key Lessons on Power, Influence & Success for Women - A Business Book Club Series

In this episode, we explore Likeable Badass: How Women Get the Success They Deserve by Alison Fragale—a compelling, research-backed book that shows women how to achieve power, influence, and success without sacrificing their authenticity or likability . For too long, women have been told they must either be likeable or assertive —but not both. Alison Fragale, a leadership expert and negotiation strategist, proves this is a false choice. Drawing on decades of social science research, she introduces the concept of the Likeable Badass™ —a woman who is confident, respected, and influential while also remaining approachable, empathetic, and true to herself. ✅ What you’ll learn in this summary: Why the “likeability penalty” exists for women in leadership—and how to overcome it How to claim power and authority without being labeled “too aggressive” Strategies for building credibility, trust, and influence in the workplace The science of negotiation, communication, and body language for success How to become a Likeable Badass™ who inspires respect and admiration This book is not just theory—it’s packed with practical tools, real-world examples, and actionable strategies that women can use immediately to get the recognition, promotions, and influence they deserve. Why this book matters: The corporate and entrepreneurial world is still riddled with double standards, where assertive women can face backlash while men are rewarded for the same behavior. Likeable Badass offers a new playbook—grounded in research and proven strategies—that empowers women to navigate these challenges and thrive. Who should listen: Professional women aiming for leadership and executive roles Entrepreneurs who want to project confidence and influence in business Anyone navigating gender dynamics in the workplace Leaders and managers seeking to better support women on their teams ✅ Key Takeaways: Power + Likeability = Influence: You don’t have to choose between being respected or being liked—you can (and should) be both. Communication Matters: Words, tone, and body language all shape perceptions of authority and warmth. Negotiate with Confidence: Ask for what you deserve—success comes to those who advocate for themselves. Authenticity Is a Strength: True influence comes from aligning your values with your actions. Becoming a Likeable Badass™: Success is about mastering the balance of competence and connection. If you’ve ever felt caught between being “too nice” or “too tough,” this episode will show you how to break free from that false choice and step fully into your power. Keywords: Likeable Badass summary, Alison Fragale book review, women in leadership strategies, negotiation and influence tips, female empowerment podcast, how women succeed in business, leadership confidence for women, overcoming gender bias at work, business book summaries podcast, women and power Explore more episodes and resources at www.thebusinessbookclub.online. Visit thebusinessbookclub.online to explore every episode, join our leadership community, and grow your business mindset.