Ashley Flowers on America's obsession with true crime 11/25/25

The “CNBC Changemakers and Power Players” podcast features candid, in-depth conversations with trailblazing women reshaping business and culture. In this episode, CNBC’s Julia Boorstin sits down with Ashley Flowers — host of the popular “Crime Junkie” podcast and founder of Audiochuck, an independent award-winning media company. Flowers shares how her curiosity sparked her storytelling career, how she helped bring a more ethical lens to true crime, and how she grew from a Crime Stoppers volunteer to building a media company. She also highlights her nonprofit work funding DNA testing for families and why advocacy must grow alongside storytelling. Follow and listen to the “CNBC Changemakers and Power Players” podcast on Apple and Spotify. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.