About this episode
How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world? In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube strategy, PGA Tour dynamics, business lessons, and what it’s really like to film with Tiger Woods. Plus: why Grant left Good Good, what he learned, and what’s next. In this episode: • Grant Horvat’s YouTube journey — from Good Good to going solo • Filming with Tiger Woods and Scottie Scheffler • The Good Good Golf split and what really happened • YouTube Golf vs. PGA Tour — who’s winning the next generation of fans • Building and growing a golf brand in the creator economy • Betting on yourself and taking creative control • Content strategy + business insights from one of golf’s top creators 👍 Like, comment, and subscribe for more behind-the-scenes stories from the business of golf. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .