How to Build a Personal Brand Without Ads, PR, or a Big Following

In this episode of The Vault Unlocked, Kayvon Kay is joined by Jill Lublin, internationally known publicity strategist and bestselling author of Guerrilla Publicity. Together they explore how entrepreneurs can build credibility, attract clients, and get seen, without spending massive budgets on ads or pay-to-play media. Jill draws from decades of PR experience to explain why perception is everything and how business owners can use authentic stories to connect with audiences. From leveraging national awareness days to mastering local media, she shows how simple, strategic publicity creates trust and consistent visibility. You'll learn: - Why publicity builds more long-term trust than marketing alone - How to repurpose your story to fit different audiences and opportunities - The truth about free vs. paid publicity (and how to land real earned media) - Why local press often leads to national coverage - How a strong message attracts prospects, clients, and speaking invitations For founders who feel stuck chasing social media algorithms or struggling to stand out, this episode breaks down a practical roadmap to get noticed. Jill reveals her system for creating a message that resonates, turning publicity into a lead-generating tool, and opening doors to opportunities most entrepreneurs think are out of reach.