About this episode
Most consultants and coaches burn out not because they lack expertise, but because they undervalue it. In this episode of The Vault Unlocked, Kayvon Kay sits down with Ann Carden, a six-time business builder and seller who specializes in helping service-based entrepreneurs make million-dollar leaps with just a handful of premium clients. Ann reveals why charging $50,000+ isn't just possible—it's essential for sustainability. From her early days building health clubs without the internet to closing $413,000 deals for her clients, Ann breaks down the psychology and strategy behind premium offers. Kayvon and Ann explore why a $100,000 client is easier to work with than a $2,000 one, how to position yourself as a strategic partner instead of an extra pair of hands, and why most experts are leaving millions on the table by giving away their highest value upfront.If you've ever wondered how to escape the client treadmill and build a business that gives you your life back, this conversation delivers the blueprint. You'll discover: ✓ Why premium clients are easier to close and work with than budget buyers ✓ How to package your expertise into $50K+ offers that clients say yes to immediately ✓ The three types of gateway offers that open doors to six-figure deals ✓ Why giving away strategy upfront kills your ability to scale ✓ How to position yourself so clients never question your pricing ✓ The mindset shift from "Can I charge this?" to "Why wouldn't I?" ✓ Real examples of consultants 3X-ing their income in 90 days or less