STOP Buying 'Mystery' Boxes: The Industry OG Exposes Your Losing Bet

SUMMARY In this episode of the "Trading Cards and Collectibles" podcast, host Ryan Alford welcomes memorabilia legend Brandon Steiner to discuss the evolving sports collectibles industry. Brandon shares insights from his decades-long career, highlighting the hobby’s growth, challenges with industry monopolies, and the importance of integrity and education. The conversation covers trends like increased diversity among collectors, the risks of overproduction, and the need to support local card shops. Brandon emphasizes collecting for passion and memories, not just profit, and encourages community, collaboration, and authenticity within the hobby. The episode closes with personal stories and a call for unity. TAKEAWAYS Current state and future of the sports trading card and collectibles hobby Growth and challenges in the collectibles market Importance of education and collaboration within the industry Trends in collector demographics, including younger and female participants Concerns about leadership and distribution practices affecting small collectors and local shops The impact of overproduction and hype on the value of collectibles Advice for collectors on purchasing quality items and avoiding pitfalls The emotional and experiential value of collecting beyond monetary gain Critique of the licensing landscape and monopolistic practices in the industry Encouragement for community engagement and collaboration among collectors and businesses