The UNTOLD Story: Licensing Art for Michael Jordan, Tiger Woods & Muhammad Ali with Justyn Farano

SUMMARY In this episode of the "Trading Cards and Collectibles" podcast, host Ryan Alford interviews acclaimed sports artist Justyn Farano. They discuss Justin’s artistic journey, his creative process, and the unique value of original sports art in today’s collectibles market. Justin shares insights on balancing technical skill with storytelling, the impact of AI and NFTs, and his ambitions to expand into new subjects and formats. The episode highlights the enduring importance of authenticity and creativity in art, offering listeners a behind-the-scenes look at how meaningful, collectible pieces are created. TAKEAWAYS Justyn Farano's journey and evolution as a sports artist. The significance of original art in the trading card and collectibles market. The role of creativity and storytelling in art beyond technical skill. The impact of emerging technologies like AI and NFTs on the art world. The value of scarcity and authenticity in original artwork. Justin's artistic process, including subject selection and workflow. The importance of personal connections between collectors and artists. Future ambitions for expanding into various disciplines and partnerships. The distinction between original art and AI-generated content. The personal meaning of collecting beyond monetary value.