About this episode
In this podcast episode, music marketing experts Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive into the challenges artists face when attempting to make a profit in the music industry. They analyze the effectiveness of various strategies, such as streaming, direct-to-fan sales, and the use of social media, while emphasizing the importance of consistency and experimentation. The conversation highlights the necessity for artists to understand their audience, adapt to rapidly changing algorithms, and find creative ways to promote their music without relying solely on traditional methods. With input from music marketing platform founder Giovanni Bottan, the discussion underscores the complexities of achieving financial success in music and the importance of evaluating return on investment for marketing efforts. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.