About this episode
In this episode, Steve Eisman delves into the intricate and often overlooked story of Apple’s manufacturing evolution over the past two decades, focusing on its deep entanglement with China. Steve interviews Patrick McGee, author of ‘Apple in China,’ unraveling how Apple moved its production almost entirely to China by the end of 2010. The discussion explores Apple’s transition from localized production to heavily outsourcing manufacturing, the role of suppliers in driving these changes, and the geopolitical ramifications of Apple’s deep ties with China. The conversation highlights Tim Cook’s key role in this shift, the innovative prowess of Chinese manufacturers, and the operational challenges Apple faces in diversifying production away from China. The episode underscores the complex relationship between Apple and China, shedding light on the broader implications for U.S.-China relations and how the company’s reliance on China poses significant risks. 00:00 Intro 02:25 Apple's Manufacturing Journey in the 90s 05:54 Tim Cook's Impact on Apple's Manufacturing 07:18 The Long March to China 09:05 The Role of Contract Manufacturers 14:30 China's Manufacturing Ecosystem 18:32 Apple's Influence on China's Manufacturing 25:29 The Apple Squeeze and Its Implications 26:56 Apple's Talent Migration to Competitors 27:24 Xi Jinping's Impact on Apple in China 27:44 Apple's Rapid Growth in China 28:51 Apple's Struggles with Chinese Regulations 30:00 Apple's Strategy to Win Over China 33:05 The Rise of Chinese Competitors 39:51 Challenges of Manufacturing Outside China 45:02 Apple's Political and Economic Bind 46:17 Concluding Thoughts on Apple's China Dilemma You can find more about Patrick McGee's work here: https://patrick-mcgee.com/ "Apple CEO Tim Cook" by deerkoski is licensed under CC BY 2.0. "Tim Cook with Chongqing Mayor Huang in Apple Jiefangbei" by Junyi Lou is licensed under CC BY-SA 4.0. Connect with Steve Eisman and access all things The Eisman Playbook: 🌐 https:// linktr.ee/eismanplaybook → Follow on socials, watch episodes, and get the latest updates — all in one place. Disclaimer: The financial opinions expressed are for information purposes only. The opinions expressed by the hosts and participants are not an attempt to influence specific trading behavior, investments, or strategies. Past performance does not necessarily predict future outcomes. No specific results or profits are assured when relying on this content. Before making any investment or trade, evaluate its suitability for your circumstances and consider consulting your own financial or investment advisor. The financial products discussed in ‘The Eisman Playbook' carry a high level of risk and may not be appropriate for many investors. If you have uncertainties, it's advisable to seek professional advice. Remember that trading involves a risk to your capital, so only invest money you can afford to lose. Derivatives are unsuitable for all investors and involve the risk of losing more than the amount originally deposited and any profit you might have made. This communication is not a recommendation or offer to buy, sell, or retain any specific investment or service. Copyright ©2025 Steve Eisman Learn more about your ad choices. Visit megaphone.fm/adchoices