About this episode
Tai Ceme was supposed to be just another virtual assistant. Instead, she became the backbone of 3isFor's production team and one of their most trusted leaders. In this special "Tai's Light" segment, she sits down with Joseph "JoJo" Simmons in the Yurt to share her remarkable journey from cleaning Kris Karl's inbox to directing complex productions for values-driven clients. Tai opens up about how accidentally moving back to New York led her to a virtual assistant platform where she stood out immediately - landing eight clients in her first month when most people struggle to find steady work. She shares the moment she first met JoJo and how the team's belief in her vision unlocked leadership skills she always knew she had: "I've always been a natural born leader. In high school, I was captain of the cheerleading team and I couldn't do a cartwheel." From her beauty brand Tai-Lite to working across PR and fashion, Tai explains how wearing every hat in her own business prepared her to step up at 3isFor. She breaks down the difference between transactional projects and heart-driven work, and why values-driven productions unlock creativity beyond just logistics. Tai and JoJo dive into: Why "production is just organizing" - whether it's beauty, film, or experiential work Working remotely from Paris and the benefits of European scheduling What's coming next with For Good Fashion, 3isFor's regenerative streetwear brand