How Amplitude built an internal AI tool that the whole company’s obsessed with (and how you can too) | Wade Chambers

Wade Chambers , Chief Engineering Officer at Amplitude, shares how his team built Moda—an internal AI tool that gives employees access to enterprise data across multiple systems, enabling faster product development and decision-making while fostering cross-functional collaboration. What you’ll learn: 1. How Amplitude built a powerful internal AI tool in just 3 to 4 weeks of engineers’ spare time 2. A social engineering approach that made their AI tool go viral company-wide in just one week 3. How product managers use AI to analyze customer feedback across multiple data sources and identify key themes 4. A streamlined workflow that compresses research, PRD creation, and prototyping into a single meeting 5. Why role-swapping exercises with AI tools build empathy and cross-functional fluency across product, design, and engineering teams 6. How AI tools are helping engineering teams tackle persistent tech debt challenges more effectively — Brought to you by: CodeRabbit —Cut code review time and bugs in half. Instantly. Vanta —Automate compliance and simplify security — 25k giveaway: To celebrate 25,000 YouTube followers, we’re doing a giveaway. Win a free year of my favorite AI products, including v0, Replit, Lovable, Bolt, Cursor, and, of course, ChatPRD, by leaving a rating and review on your favorite podcast app and subscribing to the podcast on YouTube. To enter: https://www.howiaipod.com/giveaway . — Where to find Wade Chambers: LinkedIn: https://www.linkedin.com/in/wadechambers/ Amplitude: https://amplitude.com/blog/meet-the-team-wade-chambers — Where to find Claire Vo: ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo — In this episode, we cover: (00:00) Introduction to Wade Chambers (02:53) The build vs. buy decision for internal AI tools (04:55) What Moda is and how it works (07:19) The social engineering approach to adoption (09:17) Demo of Moda in Slack (10:58) Data sources Moda has access to (12:43) Analyzing customer feedback themes with Moda (17:41) Behind the scenes: how Moda works technically (23:24) Creating a PRD from a single customer insight (27:30) How teams actually use AI-generated PRDs (29:09) Impact on product development velocity (32:37) Engineers, designers, and PMs swapping roles (34:38) Recap of creating Moda (36:00) Lightning round and final thoughts — Tools referenced: • Glean: https://www.glean.com/ • ChatGPT: https://chat.openai.com/ • Cursor: https://cursor.com/ • Bolt: https://bolt.new/ • Figma: https://www.figma.com/ • Lovable: https://lovable.dev/ • v0: https://v0.dev/ — Other references: • Amplitude: https://amplitude.com/ • Slack: https://slack.com/ • Confluence: https://www.atlassian.com/software/confluence • Jira: https://www.atlassian.com/software/jira • Salesforce: https://www.salesforce.com/ • Zendesk: https://www.zendesk.com/ • Google Drive: https://drive.google.com/ • Productboard: https://www.productboard.com/ • Zoom: https://zoom.us/ • Asana: https://asana.com/ • Dropbox: https://www.dropbox.com/ • GitHub: https://github.com/ • HubSpot: https://www.hubspot.com/ • Abnormal Security: https://abnormalsecurity.com/ — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email jordan@penname.co.